Lulu Guinness is one of my favourite brands and Lulu Guinness herself is cute as a button – it was delightful to meet her at her press day.┬áThe Covent Garden shop was transformed into an old school confectionery sweet shop a with colourful hard-boiled candy, stripped paper bags and balloons. Humbugs were one of theContinue reading


Jacky Tsai is well known for his his iconic Floral Skull design made for Alexander McQueen. He’s recently done a collaboration with Zatches and he’s also done has own t-shirt collection that is available in Harvey Nichols. ┬áJacky came to London after completing a BA at the China Academy of Art to study at CentralContinue reading


Yesterday I attended the Miss Guided press day. It was held at one of my favourite locations, 33 Great Portland Street, which gave me more incentive to go. I’ve done several shoots there and you might recognize the room in the image below as it was used for the King’s Speech. Online companies tend toContinue reading

I was invited to an eBay Fashion Outlet event hosted by their Creative Director, Andrea Linett. Before heading up eBay Fashion she co-founded Lucky magazine in the US, so she knows all about shopping!. We take shopping magazines for granted but Lucky magazine was one of the first magazines to really focus on shopping. IContinue reading

I hadn’t been to a Peacocks press day but there was one held recently at the Oui Rooms in central London and I really wanted to pop by. I love these vintage 70’s inspired prints and dresses – I love a dress as you can always throw it on and with a cool pair ofContinue reading


I’d never gone to a TK Maxx press day before and was curious to see what they would show. TK Maxx is an ‘Off Price’ shop – which means it sells new, quality goods at prices that are lower than the regular retail price. They have 12 buying offices worldwide and about 200 buyers. EachContinue reading

Press days often have enticing treats. It’s quite fun as you’re tempted to hang out, stay longer and the press day becomes more of a social event. There is nothing more depressing than attending a press day and you feel you’re disturbing the PR and there’s not a cupcake in sight. Fashion Press Week atContinue reading

Some press events feel more like a celebration of fashion than just a work event. The Felicities press day took place at the Hoxton Factory – it’s a new photographic studio and the home of Random Magazine in London’s east end. The event was a success – delicious Salto lemon cocktails, Label M manicures inContinue reading