Posted by Rebekah Roy on January 6th, 2012
I’ve always been a fan of Ecco walking shoes but I never really thought of them for heels so I was quite delighted when they sent me these heeled ankle boots. I was pretty sure that they were going to be comfortable but was still surprised to discover that I could wear them all day at a shoot and that my feet didn’t ache at the end of the day.
In 2008 Ecco launched the My World, My Style, My ECCO campaign shot with real people and started to grow their brand image and their customer base.


The images below are from their Spring 2012 campaign.

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Tags: Branding, footwear, shoes
Posted by Rebekah Roy on June 7th, 2011

Elizabeth Dunn is a graduate of Cordwainers and she designs bespoke shoes. She working on her next collection and a few moments to tell us about it!
What inspired you to become a shoe design?
I have always been a creative person, My father has to be my biggest inspiration, as he is a design and technology teacher and very skilled in wood work. i originally was doing fashion design and then started designing footwear. i feel like i fell into it, but it has been the best thing to ever happen to me, as for me its the perfect combination on sewing and practical 3D work.
Did you enjoy studying at Cordwainers?
Cordwainers is such a renowned college and i really enjoyed being taught how to produce my own shoes and having all the facilities to do so.
What is the inspiration for you next collections?
My next collection i am currently working on is based on Gustaf Klimt, he is such an inspirational artist, i love the use of colours and his flowing paintings. This collection will be showcased at London Fashion Week Fall 2011, as i am collaborating with a womenswear designer.
How many styles will you do?
15 styles is the aim but it could be anything up from 10 designs


How you do describe your style?
My Collections consists of footwear that feels practical without compromising on style and individuality. The ranges are solid, innovative, beautiful, feminine and full of contrasts, with dramatic silhouettes.
What has been the most challenging aspect of being a new shoe designer?
The most challenging aspect of being a new shoe designer is gaining the best exposure within the industry, also setting up a new footwear brand is very expensive in terms of production, Thus why my shoes are all made to order at present, i love making them, but one day i would love for them to be factory produced so they can be more affordable and much wider available.
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Posted by Rebekah Roy on January 4th, 2011
I met Anna Kichenside after she graduated, while she was working at Gil Carvalho. It seemed inevitable at the time the she would set up her own label.
How did you become interested in fashion?
My family background was in graphic design and advertising, and even though I loved what both my parents did for a living (my father being a graphic designer and art director, and my mother a copywriter), I knew that I wanted something different within the creative industry. Graphic design was never enough. Whilst studying graphic design at College, I always doodled shoes on scraps of paper and one day my brother informed me of a University course for footwear design. 3 years later I graduated with a First Class Hons and never looked back!
What was your first job experiences when you finished London College of Fashion?
My first job out of University was designing shoes for the highstreet which gave me good grounding and understanding. But the real job which showed me the ups and downs of running your own business and the many challenges you face along the way, was when I worked at Gil Carvalho – a small independent luxury designer, based here in the UK. This job role included everything from design, to day-to-day running of the business – be it booking trade fairs, stylists, photoshoots; producing the Company’s accounts; working with the suppliers and factories in Europe; building customer relations and meeting so many people and so on.
In 2009 I was short-listed for the Fashion Fringe Accessories award, and as a result got the opportunity to work at Jimmy Choo. From here, I then went to work for Gina, and was a designer and pattern developer. Here is where I really learned the art of shoe making and running of a factory.

How did you transition to being a designer? What was this process for you?
Both these jobs at Gil Carvalho and Gina really gave me the background knowledge and understanding that I needed. Of course there is always more to learn, but I felt that the time was right – it was now or never. I left Gina after a year and a half, and decided to go it alone!
How did the ‘Inspiring Women’s Enterprise Program’ help your business?
In early 2010 I joined The Inspiring Women’s Enterprise Program, which gave me the kick-start I needed to pull together a business plan and secure finance.


How would you describe your shoes?
I would describe my shoes as feminine, with an edge, with structure and form being the most important elements to me. All shoes are made to order in the UK, as keeping the British Footwear Industry still alive is very important to me.

What’s next for you?
To date, it has been a roller-coaster of a ride, and certainly having limited funds really pushes you to think creatively even about the dullest of tasks. Every month is different with new goals and targets to meet. This year I hope to push the brand through PR and secure stockists, as so far the shoes are only made for private clients.
I have been in the footwear industry for over 6 years now, and have designed shoes for the highstreet as well as for luxury brands. At the start of 2010, I decided to branch out on my own and start my own label. This can only be done with enough experience behind you, belief in yourself, enough financial security and wonderful support from family and friends!
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Posted by Rebekah Roy on December 1st, 2010
It’s the perfect time of year to keep cozy and there is nothing that I hate more than having cold feet. I love my new Studded Wedge Mukluk Boots. They are very comfortable with the wedge sole and they look super cool on!
Mukluks have been around for hundreds of years but it was Jaime Cooke who made them a must-have fashion item. Jaime brought Muks to the UK in 2003 and Kate Moss was the very first customer. Since then they’ve had a huge celebrity following including Paris Hilton, Kate Hudson, Carine Roitfeld, Chloe Sevigny and Gwyneth Paltrow – and Muks are now sold in over 20 countries!
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Posted by Rebekah Roy on August 27th, 2010

I went to visit the new A/W 10 collection of Uggs at their Covent Garden store. I actually didn’t expect the new collection to be so on trend. When I think of Uggs I really think of the classic Uggs but they had biker style boots, riding inspired boots and lots of great wedges!
I love these Ugg Clog Boots. They are so cosy and have sheepskin in the footbed, making the boot very comfortable, and the wooden outsole has a molded rubber bottom for traction.
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