It’s always about the model – no matter how amazing the clothes are and having the most talented glam squad if you don’t have the right model for the show (or the shoot) you’re in trouble. Fortunately at the Fashion Scout Casting we got to see over 300 models. When you see that many girlsContinue reading

I first met Cara Delevingne when she came to a casting at Vauxhall Fashion Scout. She was super cute and very friendly. I was styling for Jeff Garner of Prophetik and we were casting for his AW 2010 show for London Fashion Week  and thought Cara would be perfect for the show (and she was).Continue reading

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Today we were casting men for Paul Costelloe’s show. We had lots of models attend the casting so we had some really good options. We had quite a few models who had their portfolio on their iPad – each season I see more models with iPads. Most models still have books but I imagine thatContinue reading

I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.