Posted by Rebekah Roy on August 25th, 2013
Knomo has just re-branded! They launched in London in 2004 and have just opened a shop and showroom just behind Oxford Circus. They are a bag company where fashion and function meet and even their name is a fusion of the words: knowledge and mobility. They’ve rebranded using the symbol of the fox to represent the brand being well-travelled and intelligent. Knomo has two types of bags, some are more for the technical consumer and the second collection is more fashion forward. Every detail about the bag is considered. The weight of the bags is very important as when you have a laptop or iPad plus a pair of shoes etc. – it’s important that the bag doesn’t dig into your shoulders. It’s hard for a business woman to find a practical computer bag that doesn’t look boring but Knomo has quite a good selection and most of the bags don’t even look like computer bags. The have a padded compartment for your laptop so that you don’t even have to add an extra cover for it. One of the things that I like most about the bags is all the inside pockets – it keeps me quite organized. They have large consumer base equally of men and women. Their challenge is to keep up with the ever-changing sizes of laptops, mini iPads etc.
Knomo are stocked in The Apple Store, Selfridges, Harrods, Harvey Nichols
Tags: Branding, handbags
Posted by Rebekah Roy on February 6th, 2012
When did River Island get so good? It’s not a shop that I visit on a regular basis but I do pop by whenever I need some sexy shoes or cool accessories for a video and most makeup artists I know all seem to own a pair of jeans from River Island. It seems like River Island has been quietly having a makeover and everyone is starting to take notice.
We recently saw the return of Chelsea Girl, an 80’s inspired 40 piece collection, go into 40 River Island stores, while edited ranges went into another 150 of River Island’s stores. There was also a pop-up shop in Selfridges on Oxford Street and they sell at ASOS. It was really their magazine that peaked my interested and now Ellen Von Unworth has just shot another campaign for them!
Tags: ad campaigns, Branding, Elle Von Unworth
Posted by Rebekah Roy on January 17th, 2012
I love these fashion signs which were posted on the doors to mall in Toronto.
Tags: Branding, logos, shopping
Posted by Rebekah Roy on January 6th, 2012
I’ve always been a fan of Ecco walking shoes but I never really thought of them for heels so I was quite delighted when they sent me these heeled ankle boots. I was pretty sure that they were going to be comfortable but was still surprised to discover that I could wear them all day at a shoot and that my feet didn’t ache at the end of the day.
In 2008 Ecco launched the My World, My Style, My ECCO campaign shot with real people and started to grow their brand image and their customer base.
The images below are from their Spring 2012 campaign.
Tags: Branding, footwear, shoes