Posted by Rebekah Roy on February 6th, 2012
When did River Island get so good? It’s not a shop that I visit on a regular basis but I do pop by whenever I need some sexy shoes or cool accessories for a video and most makeup artists I know all seem to own a pair of jeans from River Island. It seems like River Island has been quietly having a makeover and everyone is starting to take notice.
We recently saw the return of Chelsea Girl, an 80’s inspired 40 piece collection, go into 40 River Island stores, while edited ranges went into another 150 of River Island’s stores. There was also a pop-up shop in Selfridges on Oxford Street and they sell at ASOS. It was really their magazine that peaked my interested and now Ellen Von Unworth has just shot another campaign for them!
Tags: ad campaigns, Branding, Elle Von Unworth
Posted by Rebekah Roy on January 17th, 2012
I love these fashion signs which were posted on the doors to mall in Toronto.
Tags: Branding, logos, shopping
Posted by Rebekah Roy on January 6th, 2012
I’ve always been a fan of Ecco walking shoes but I never really thought of them for heels so I was quite delighted when they sent me these heeled ankle boots. I was pretty sure that they were going to be comfortable but was still surprised to discover that I could wear them all day at a shoot and that my feet didn’t ache at the end of the day.
In 2008 Ecco launched the My World, My Style, My ECCO campaign shot with real people and started to grow their brand image and their customer base.
The images below are from their Spring 2012 campaign.
Tags: Branding, footwear, shoes