Ugly Betty: The Book is fashioned to resemble the ultra private and confidential white binder known as "the Book" (the Mode magazine mock-up prominently featured in the show), this book has a paper-over-board cover and is designed to look like an issue of Mode that Betty edited herself. The book’s chapters are presented in theContinue reading

ABC has it’s own YouTube page, which features among other things Mika’s promo music video for Ugly Betty. The whole marketing strategy is a fusion between TV, Internet and fashion and it actually seems to work! Here’s the 30 second promo version: …here’s the full promo version: …and finally here’s the actual music video version: