Ugly Betty: The Book is fashioned to resemble the ultra private and confidential white binder known as "the Book" (the Mode magazine mock-up prominently featured in the show), this book has a paper-over-board cover and is designed to look like an issue of Mode that Betty edited herself. The book’s chapters are presented in the form of magazine articles based on the show’s storylines, all told from Betty’s unique point of view. Articles range from fashion layouts, "What to Wear to Work" and "Making Your Prom Dress Work…Again"; career, "How to Survive Your Co-workers" and "15 Things Your Boss Should Never Ask You to Do"; relationship stories, "Are You With the Right Guy?"; beauty makeovers, "Before and After, From Alex to Alexis"; entertaining, "Throwing a Quinceanera" and "Ignacio’s Recipes"; Pop culture, "The Best Telenovelas You Don’t Know About," and of course, the more serious pieces that are near and dear to Betty’s heart, "Proud to be Latina" and "Family: Bond More, Feud Less."
I’m not sure if I’ll read this book even though I’ve watched most of the series. It’s a cute concept and I think it might make a nice gift if I was 12. I know, I’m a bit tired of celebrity/tv-show books and I’m judging it before I’ve read it, so maybe you’ve already read it and can tell me why I should?
ABC has it’s own YouTube page, which features among other things Mika’s promo music video for Ugly Betty. The whole marketing strategy is a fusion between TV, Internet and fashion and it actually seems to work!
Here’s the 30 second promo version:
…here’s the full promo version:
…and finally here’s the actual music video version:
Here’s a promo clip from abc.com for the upcoming episode of Ugly Betty with Vera Wang and Victoria Beckham (the episode will air in the UK on Nov 21 on E4 and Nov 23 on Channel 4).
I'm a fashion stylist and consultant based in London. I'm Fashion Editor at Phoenix magazine, and I've styled for many musicians from Kate Nash to... (more)
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