Posted by Leanne Bayley on June 10th, 2009
I’ve got a 6am wake up call tomorrow. Great. Marvellous. Wonderful. What an inconvenience this tube strike malarkey is. I don’t have the luxury of working from home so I can either squeeze myself on to a bendy bus and get my face lodged under some fat man’s armpit or I can do what I ought to do and get walking.
Reese Witherspoon walks everywhere by the looks of it, and Elle Macpherson looks like she does a brisk stroll every now and again what with that body of hers so a work-out first thing can only be a good thing.
Now I’m not against exercise per se, there’s just not enough time in the day to run on a treadmill or do 5000 sit ups. Plus, I know that I’d like exercise more if I were to own a Stella McCartney for Adidas gym outfit, but until that day comes exercise is nothing but a chore to me.
However I think this tube strike might be the answer to all my size 10 prayers. I have discovered this amazing website www.walkit.com (you might all know it well, but it’s definitely new to me). You just type in your to and from location and wham bam you get your step by step planner. It tells you what high street shops, restaurants or bars you will pass and wait for it… it tells you how many calories you’ll burn at various speeds you walk.
So according to walkit.com my journey will take one hour and ten minutes at your average speed. It might be hell but it must be better than smelly armpit guy surely?! And I’m set to burn a whopping 297 calories. Bring it on.
I’ll let you know how I get on, once the excessive wheezing has stopped…
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Tags: Leanne Bayley, Stella McCartney
Posted by Rebekah Roy on December 29th, 2008
Stella McCartney launches it’s first mobile advertising campaign in North America.
The campaign debuted earlier this month and runs throughout January. The ads will appear on about a dozen sites in the Millenial Media network. This is the brand’s first launch into mobile marketing representing a clear step forward to reach tech-savvy consumers – women!
For the launch of the campaign, a series of banner ads will display various mobile Web sites within Millennial Media’s mobile ad network, which offers more than three billion monthly impressions across more than 2,000 sites.
You can watch a mobile fashion show and see a series of look books. You can also click on a specific design or accessory for a closer, detailed look. You can’t make purchases off the site, but you can locate the shop nearest to you and you can sign up for e-mail alerts, and a feature for subscribing to future news and information updates from Stella McCartney.
source
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Posted by Rebekah Roy on November 16th, 2007
I’m always happy when I see a great collaboration and I really hate when I see a partnership just for the sake of marketing. There’s something lazy & ugly about it. I had a blue LeSportsac in high school and it wasn’t fashionable: just very lightweight & practical with lots of pockets & zippers. I’m still partial to lightweight bags. Most people don’t realize how luggage obsessed fashion stylists really are. I usually have lots of cases for a shoot, so for work I never, ever get to travel light. LeSportsac is collaborating with PETA-friendly designer Stella McCartney and the results are great! I saw the collection at the press day in London. This is the “Editor Bag,” designed for the fashionistas at fashion week. It’s lightweight (of course) and has room for magazines and press releases and there is even a special inside pocket for a can of diet coke! Most of the colours are soft and pretty with the exception of the Evil Bunny Rucksack! Naturally it’s a big seller in Japan!!
I had to take a picture of Elizabeth Kiester, the Chief Creative Director for LeSportsac. She’s just arrived from New York and looks amazing! A true fashionista!
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Posted by Rebekah Roy on November 7th, 2007
The New York Post is reporting that Stella McCartney is getting back at Heather Mills by including a necklace with a single-leg pendant in her latest jewellery collection!
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