Posted by Fashion Design Student - Sana Zod on December 9th, 2009
After a couple of months spent job hunting for my dream job and then spending some time searching just for some more work experience, it seems I have settled for somewhere in between. I am now working part time in retail and began doing a part time internship in a fashion PR company alongside it.
Having had no previous retail experience, I was very fortunate to gain a sales associate position in a high end high street shop and had no idea of the long hours associated with retail – especially in the lead up to Christmas.
However in the last week I have had to take on more shifts at work, as Christmas is fast approaching, which has unfortunately forced me to finish my PR placement early.
Hopefully after Christmas I can take on some more work experience!
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Posted by Fashion Design Student - Sana Zod on November 9th, 2009

Graduate unemployment set to double to 40,000 amid struggle to find work in recession
Graduate unemployment ‘soars in the recession’
Graduate unemployment hits all time high.
These are just a few of the newspaper headlines regarding Graduate unemployment at the moment.
As a new Fashion Graduate I must admit I am finding it particularly hard to find a job. This is leaving me in a bit of a predicament as to whether to get some unpaid work experience for the next 6 to 12 months or to keep searching for a paid position.
It’s so hard when you’re starting out in the fashion industry. Most work is unpaid and I have been told that most people these days land a paid job from their internship. With this as an incentive I may just have do some more work experience.
After concentrating on looking for something that is full time and paid for the last couple of months, it now seems quite scary looking for an unpaid internship.
I have begun by applying for work experience at many fashion magazines as this is where I would ultimately love to work! Last week I had an interview for an internship at a fashion and events PR company and I also had another interview at a fashion magazine so fingers crossed that something comes of this! With a few other interviews in store this week, my confidence is starting to increase and I am finally feeling really positive about everything!
My advice for anyone in the same position as I am in at the moment is to not give up and do your best to stay motivated – I know it is easier said than done but I believe that something will eventually turn up!
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Posted by Fashion Design Student - Sana Zod on September 4th, 2009
After a couple of well earned months holidaying and relaxing, I am suddenly starting to feel the pressure of being a new fashion graduate looking for work in London.
As the economy is currently experiencing a recession the job market is extremely competitive, especially for new graduates. However I am determined to land my dream job!
Having already confirmed myself a styling assistance job at London Fashion Week 2009 I am continuing to send off CVs in search of further work experience.
Currently I am looking for fashion related placements and fingers crossed one of these may land into a full time position within the near future.
Despite really enjoying work experience placements and being really fortunate for all the invaluable opportunities I have had in the past year in fashion, I look forward to finding a full time paid job that showcases what I have learnt and allows me to develop my skills further.
For the meantime I am tweaking my CV and applying for a part time job in Selfridges and Harrods on the shop floor in the fashion department. Wish me luck…………..
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Posted by Fashion Design Student - Sana Zod on May 27th, 2009
The Sew What? Graduate Fashion Show began at 8am on Thursday 21st May with lorries arriving at The Albert Hall, Nottingham containing our final garments. The next few hours were spent setting up clothes rails backstage and organising for what was to be a very busy 2 days taking in 4 full length shows. Following this we than had a 15 minute fitting with 6 professional models to show the dressers (which were first year fashion students) how our garments were worn. The tutors then checked everything and decided the running order.
The backstage area was extremely busy with 30 models a dresser for each and hair and make-up artists.
The first show started at 3.30pm, with the product exhibition opening for the guests an hour beforehand.
When my collection walked to my chosen track, Army of Me by Bjork it felt really good to see all my hard work come together and I was really pleased!!
Following the evening performance we all headed down to a cool bar called Tonic where we sipped on cocktails from a menu custom designed by Sew What? fashion students.
Friday saw this happen all again, which proved to be an extremely exhausting, yet satisfying 2 days.
Here is my final collection:






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Posted by Fashion Design Student - Sana Zod on May 14th, 2009
I have had a very busy couple of weeks making up my final collection! The Trent Graduate Fashion show is now less than a week away and luckily I have pretty much finished everything except for a little bit more shredding!

Yesterday I had a presentation of my final outfits at this moment in time, and this is the photograph from the tutorial:
I was told to make a few tiny changes to a couple of garments, and to have a think about if I want to have tights or socks with some outfits.
I have decided not to dip dye any of the garments terracotta, however last night I tried a sample of dip dying white jersey black so that it fades into grey and then white, but because of the type of jersey it has gone a dark blue green- so I may have another go with a polyester dye.
Today I bought all 6 pairs of my shoes from New Look. Here is an image of the shoes:

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