Every fashion week I seem to fall in love. I’ve been styling Fashion Scout’s Ones to Watch for about 12 seasons and I can’t help but adore the designers that I’m working. It’s often the designer first show after graduation – so it’s such a wonderful moment to share in a designers life. This seasonContinue reading

I recently took part in a Blogger Vision – Q&A by F.Tape. F.Tape is a London-based directory that provides a Who’s Who of the best of fashion’s creative end. It has a 10,000-strong database of key industry professionals. Each month they spotlight stylists, photographers and other industry professionals and they’ve just launched a new featureContinue reading


Senior editorial and creative consultant. I am a forward-thinking, innovative, and commercially astute style director with over twenty years’ experience in the industry. I have a strong understanding of creative business strategy and brand building. Over the years I have successfully managed a vast array of projects at all levels from conception to execution, inContinue reading

When your grandmother worked in secret as a seamstress, spending her evenings sewing elaborate creations for her family and your grandfather worked in clothing production supplying leading British highstreet retailers after the first world war you know fashion is in your blood! Alice Stone, the granddaughter of Lily and Lionel studied design at London CollegeContinue reading

This is a 1949 ad for Platex Pink-Ice rubber pants! I know, we can’t quite imagine ourselves wearing a pair of rubber pants so we’ll look slim in our latest fashions but who knows maybe we would have! (of course we would have!)   …and here’s the latest version…something more comfortable! If you’d like toContinue reading

British Style Genius is a new show airing this autumn. The event featured a 20-minute preview of the five-part series, with an introductory talk by BBC2 Controller, Roly Keating. I love fashion TV and I’ll watch any fashion program at least once. I just want to know what’s happening and be informed of fashion televisionContinue reading

It’s so hard to chose what to wear when I love so many of the pieces. I cannot separate the designs from the designer. I think that if you love the clothes you will love something about the designer – the person. There are a couple of designers that I know who really express themselvesContinue reading

Back stage is always bustling with excitement and Karen Brost’s show was no exception. Rachel Wood of Benefit did the make -up and Yan Przemy from Toni and Guy did the hair. I’ve worked with both of these people before which is important because you really need to trust & have confidence in your team!Continue reading


London is a great city for lingerie, there are so many styles and it’s all quite playful. I went to the Playful Promises Press Day; they were featuring their own lingerie Playful Promises, Kiss Me Deadly and Fairy Goth Mother. Kiss me Deadly has great vintage/retro inspired pieces. Their garter belt straps are just aContinue reading


I want all of these outfits!! Susanne Ostwald from Leipzig, Germany and Ingvar Helgason from Reykjavik, Iceland are the duo behind Ostwald Helgason. I love Leipzig – it’s such a cool city and the number of hair salons is astounding. I love Iceland too, there are so many interesting designers coming out of Iceland atContinue reading


I’ve spent the past couple of days looking at models. It’s so hard to find the perfect model – it’s all about casting and the right model is 80% of the work. Summer is slow so everyone’s away. But really there are so many talented models. It can be really hard for a new designerContinue reading


One of the reasons I like fashion is it’s supposed to be pretty, creative, fun and over all very pleasant but sometimes the business of fashion is very very ugly. Too many people are always trying to get the most for the least amount of money and everyone else thinks they’re just good business peopleContinue reading


Fashion has become very fashionable and there’s something comforting and fun about working in a virtual world especially if your only 10 years old. I think I would have liked games like this when I was little. Fashion games for girls is a huge market so it’s just not surprising that Koei have created aContinue reading


I went to the Links of London press day and they were offering illustrations by Sophie McElligott and in less then 5 miniutes she drew this illustration of my fashion assistant, Stephanie! The event took place at an art gallery on London’s very fashionable Dover Street. Links of London is very popular for it’s charmContinue reading


For many designers function versus fashion is optional. – But if you’re making a watch that’s going to outer space, this is function at it’s most extreme. Somehow Seiko has manage to create a watch that displays the most accurate time in the world in outer space that looks cool! The watch maybe the onlyContinue reading

I’ve been tagged by The Fashion Assistant to reveal my seven spring songs. I’m not sure about seven spring songs besides it’s summer – and I’m not the kind of girl who lies around on the beach and dreams the day away. Anyway this is what I’ve been listening to: Blondie – Sunday Girl TheContinue reading


I like going to the Debenham’s press day, it’s quite impressive as it was in a big marquee right in central London. They show womenswear, lingerie, accessories and homeware. I usually like how it’s merchandised and the how each section is theme based. I met Eric Van Peterson a few years ago, on a shoot.Continue reading


I’m not very confident stopping people in the street and asking them if I can take their picture. I’m trying to be a bit braver but every now and then fashion gets the best of me and I can’t help but stop someone. I saw this girl – a drama student on the escalator andContinue reading


Brian Rennie (left), Gant’s new Design Director, with Stefan Lindemann, Grazia’s Shopping Editor. Last night I went to a fabulous dinner at Sketch to celebrate Gant‘s new creative director. – Brian Rennie. Brian Rennie was previously the designer behind legendary fashion house Escada. Brian is charming and you can’t help but adore him, not justContinue reading


Vivienne Westwood’s press day took place up stairs in her shop, on Conduit street in London. I love her accessories. There was a diamanté bone necklace and bracelet – very cool and the menswear is beautiful. Aren’t the shoes just amazing!!