The comp card is such a staple of the fashion industry – I think the last time I was at a mass casting for London Fashion Week I ended up holding 200 model comp cards (they get heavy!). Fashion Television has a great piece on the man who invented the comp card: Auro Varani: …andContinue reading

What makes a good mannequin?  Lots of people think it’s easy to style a mannequin but it’s a lot more pinning than you imagine. Every shop window has mannequins – they’re essentail for creating the right brand image. But what makes a good mannequin and how do you chose? Adel Rootstein & Co. started makingContinue reading

I loved so many of the clothes from this collection. Harriet’s Muse isn’t about trends – each collection they continue to develop their style and take it to the next level! Here are some of the looks from the show. Craig Spellar & Cheryl Partington named this jacket the "Rebekah Jacket"! It’s the first timeContinue reading

This show was such a pleasure to work on. I think I’ve been walking around with a smile on my face for the past few weeks as I just love Inbar’s collection. Inbar is really a truly creative person and as her stylist I want to do the best job possible. We had wonderful modelsContinue reading

Afshin Feiz is one of those people who is so charming and sincere you can’t help but adore him. He’s worked for Christian Lacroix Haute Couture, Gilles Rosier and Nina Ricci – so one expects a lot from his collection! Afshin designs beautiful dresses, they are feminine and sexy, he really knows how to dressContinue reading

Back stage is always bustling with excitement and Karen Brost’s show was no exception. Rachel Wood of Benefit did the make -up and Yan Przemy from Toni and Guy did the hair. I’ve worked with both of these people before which is important because you really need to trust & have confidence in your team!Continue reading

I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create more business. The students worked with local artists and designers assisting them in the making of a new collection. The collection will beContinue reading

It’s all about the girl! I’m sure you think that casting is easy, just chose any beautiful girl – job done. Well it’s one of those jobs that’s easy to do badly, and takes a certain amount of skill to do well.  Finding the right look, walk and attitude can be tough. You might haveContinue reading

This is one of the images that I styled for Harvey Nichols Istanbul. It was quite an amazing shoot because the models were hung up side down by their foot. It’s quite difficult for the model and painful so the team has to work quickly!

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I’m a skin care and mascara addict but when I’m on a shoot I love to ask the make-up artist for some tips – who knows better than a working professional! Celebrity make-up Rachel Wood shares her Top 5 Beauty Trends for Autumn/Winter 08! 1- Brows, groomed but full, put away your tweezers and sayContinue reading

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I’ve spent the past couple of days looking at models. It’s so hard to find the perfect model – it’s all about casting and the right model is 80% of the work. Summer is slow so everyone’s away. But really there are so many talented models. It can be really hard for a new designerContinue reading

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Fashion has become very fashionable and there’s something comforting and fun about working in a virtual world especially if your only 10 years old. I think I would have liked games like this when I was little. Fashion games for girls is a huge market so it’s just not surprising that Koei have created aContinue reading

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I went to the opening preview of The Viktor & Rolf exhibition at the Barbican. It was quite amazing! I love the doll’s house – I think every girl loves a doll’s house. I had so many dolls when I was little, and my mum would make matching clothes for me and my dolls. IContinue reading

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Yesterday’s shoot was all about Wonderful Hair. I’ve never had hair extensions and have never had the desire to have them – until today that is. I love how Yulia looks while waiting for her hair to be done. Most models bring a book or something, occasionally I’ve known models who knit to pass theContinue reading

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Models go on castings on a daily basis, the rest of us make up artists, hair stylists, photographers and stylists go on appointments. It’s hard to make the time when you’re busy shooting but it’s important to meet new people and show your work. You’re basically going on mini interviews all day. What’s great andContinue reading

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Sketch is a very popular club & restaurant. You might have seen the club used for fashion shoots and lots of fashionable, trendy people hang out there. I think I like it better in the day, lunch is very nice and you can go in the afternoon for tea & cake! Jeffrey Reed a.k.a. ‘Distronaut’Continue reading

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Model Lianna Fowler was at the casting, I met her at the PPQ party a while back so I’m so happy we can cast her. I think she’s fab! I love styling shows and working with designers. I’ve been styling a fashion show this week. There’s lots to organize: you need a hair and makeContinue reading

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We all know about London, Paris, Milan and New York fashion week, but there are actually so many other fashion weeks or days in the world and they’re quite exciting to check out. It’s important & interesting to see what’s happening in other parts of the world. I know that fashion is global but sometimesContinue reading