It’s always about the model – no matter how amazing the clothes are and having the most talented glam squad if you don’t have the right model for the show (or the shoot) you’re in trouble. Fortunately at the Fashion Scout Casting we got to see over 300 models. When you see that many girlsContinue reading


In just four years Bath in Fashion has become a very successful and popular event. The catwalk shows are always sold out. This season I had over 200 looks for one of the fashion shows so we had a very busy backstage but fortunately I had a great team as all my dressers were secondContinue reading


There was quite a bit of commotion on Carnaby Street (and in TopShop earlier that day) as Kimora Lee Simmons was doing some filmng in Central London. Two cool facts about her: she was five foot ten inches when she was ten years old, and when she was just thirteen she was awarded an exclusiveContinue reading


Today we were casting men for Paul Costelloe’s show. We had lots of models attend the casting so we had some really good options. We had quite a few models who had their portfolio on their iPad – each season I see more models with iPads. Most models still have books but I imagine thatContinue reading


Every London Fashion Week about 300 models flock to the Fashion Scout Casting. It’s quite an amazing site. The Ones to Watch designers with Fashion Scout’s casting director Claire, who was giving the designers last minute tips and advice. It’s a lot to take in when there’s over 300 models, it can be a bitContinue reading


This evening was the Elite Model Look – London Fashion Show. It was quite a fun show to style as all the models are very new – it’s their first fashion show. They’ve all been recently scout at music festivals all over the UK and Ireland. Models backstage! The very cool Adam Burrell was ourContinue reading


I was at Elite Models in London today for a meeting and saw this very cool height chart – I never thought a model agency would have a custom branded height chart! I’m styling a show for the Elite Model Look 2011, which features a selection of Elite’s newest models. It should be quite excitingContinue reading

FHM recently announced it’s top 100 sexist women for 2011. Their readers included male model Andrej Pejic as the 98th entry! Andrej is beautiful with green eyes and is 6′ 2". He signed to Storm in February 2010 and of course the fashion industry embraced his extreme androgynous look. He’s done menswear shows for JeanContinue reading

Iron is a song by Woodkid (Yoann Lemoine), who also directed the video, and he performs in the video as well. Love Agyness and the owl! Yoann Lemoine has aslo directed videos for Katy Perry, Moby, Yella, Mystery Jets and Vogue Italia.

While casting at London Fashion Week I met AzMarie. I was casting for girls with long hair so I couldn’t cast AzMarie but I thought she was so amazing. I can’t wait to do a shoot with her.

I hate having to carry my portfolio anywhere. It’s just too heavy. It weights about 8kg so I often carry it in a small suitcase, the wheels make it easier to lug around London. This London Fashion Week I had iPad envie. Several models showed up at castings with their iPad! It makes sense asContinue reading

I recently met with with model Victoria Keon-Cohen to learn a little bit more about the Model’s Union. Can you give me a little background on your own career I started modeling when I was 15 yrs old – this is my 10th year. My major clients include: Dior, Chanel, Versace. Levis. Vogue Pelle, photographerContinue reading

I have worked with Erika Stasiuleviciute for a number of years. She’s been cast in many of my shows and she’s always so much fun to work with and over the years we have become good friends. Erika took some time out of her hectic schedule to answer a few questions about her model life.Continue reading

I met Rebecca Pearson a few weeks back on a shoot and she was so fun to work with. She just made modeling look easy. A good model is not just a pretty face – of course she will have a pretty face but a good model really makes the clothes live, and she knowsContinue reading

I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.

We all think about walking in someone else’s shoes and we always think it would be easier. Of course models do this on a regular basis and they just make it look easy. Shoes can be one of the most challenging part of any catwalk show. Everyone thinks it’s so easy to be a modelContinue reading

It was model casting day at Vauxhall Fashion Scout – it’s a 4-hour open casting where about 300 models come by at once, and very patiently wait to be seen by all the designers (and stylists) showing at Vauxhall Fashion Scout for a chance to be in their show. Anyone who thinks models don’t workContinue reading