Sapphires Model Management London launch reception took place at the Sanderson. There were endless cocktails and Sweetie Darlings cupcakes including a very special mohito cupcake! It was quite an exciting event that had quite a buzz about it. I think everyone is always in need of a good party especially with DJ Jeffery from AudioContinue reading

I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.

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I’ve spent the past couple of days looking at models. It’s so hard to find the perfect model – it’s all about casting and the right model is 80% of the work. Summer is slow so everyone’s away. But really there are so many talented models. It can be really hard for a new designerContinue reading