Posted by Rebekah Roy on July 22nd, 2010
Sapphires Model Management London launch reception took place at the Sanderson. There were endless cocktails and Sweetie Darlings cupcakes including a very special mohito cupcake! It was quite an exciting event that had quite a buzz about it. I think everyone is always in need of a good party especially with DJ Jeffery from Audio Sushi.
Sapphires recently relocated from Birmingham into Soho, on Rupert Street. They’ve worked with Selfridges, House of Fraser, Umberto Giannini, Uniqlo, Daisy de Villeneuve, the Drapers/WGSN Fashion Summit 2009, and Harvey Nichols.
I have to mention this – it was the first time I’ve received a dress in a good bag – and it fits quite well, how exciting! There was also some Linwoods milled flaxseed, cocoa & berry which I’ve had on yogurt this morning – delicious!
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Posted by Rebekah Roy on February 4th, 2010
I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.
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Posted by Rebekah Roy on August 13th, 2008
I’ve spent the past couple of days looking at models. It’s so hard to find the perfect model – it’s all about casting and the right model is 80% of the work.
Summer is slow so everyone’s away. But really there are so many talented models. It can be really hard for a new designer to chose – who is going to be the face of their brand, is this face is going to sell the collection? It’s a lot of responsibility & pressure for a model. There are other things that influence your casting: the brief, the budget and scheduling. The model booker can make a huge difference; they’re usually quick and can send you a selection of models within minutes and if someone you like isn’t available they might be able to recommend someone else.
I’m always choosing models as part of team decision. It’s quite fun to chose a model for ones own project. When I did my fashion talk at the Barbican I wanted to have a model. I think it’s difficult for a model to stand in front of a live audiences and be comfortable.
Alys Hale from Storm Models was perfect, she looked great in the clothes and she was really fun and personable. People always think it’s just about how the model looks but her personality and attitude really count!
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