Love these mannequins in the Zara windows near Oxford Circus – they remind me of Mary Portas!

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I was visiting the Arcadia Press Day and couldn’t help but love the DP section. It’s not a shop that I’d find myself wandering into on a weekly basis – although I couldn’t help thinking of a very fashionable friend of mine – whenever I ask her where that amazing dress came from she nonchalantly replies DP.

The focus was on two main trends – the Military look and the Wild look. The Military look is an updated version of the classic look, based on military neutral colours. The Wild Look is my favourite, knits, feathers and layers of faux furs.

What interested me most at the press event was the overall look and feel of the exhibit. If one didn’t look closely at the rails you’d still have a very strong feeling of the direction of collection. The lighting and layout help create this mood – but it was all about the mannequins. I loved the mannequins, with their crimped hair and animal masks. The mannequin is the starting point. It suggests the look and feel right away and then one can build the styling from there. The posture or the stance gives us an impression, as does the makeup – if you’ve got the wrong mannequin you have such a weak starting point and it becomes almost impossible to make a good still life story. Choosing the right mannequins can make all the difference!!

Related Posts Mary Portas Inspired Mannequin? Love these mannequins in the Zara windows near Oxford Circus - they remind me of Mary Portas!   Silver Haired Mannequins at John Lewis I'm not sure if the silver haired mannequin is becoming a new trend. Silver wigs are quite clever as the mannequins could be quite hip and... Rootstein Mannequins – Chad and Coco   Coco Rocha the Rootstein Mannequin What makes a good mannequin?  Lots of people think it's easy to style a mannequin but it's a lot more pinning than you imagine. Every shop window...

I’m not sure if the silver haired mannequin is becoming a new trend. Silver wigs are quite clever as the mannequins could be quite hip and youthful or chic and elegant (translation: the older women) – of course this depends on which market they are targeting. It’s the styling that makes the image above a bit more trendy and the ones below are more classic.

We do know that the population is ageing and not necessarily spending a huge amount of their income on fashion. I recently did a shoot called "Life begins at 85" and it just makes you think about what an ageist society we live in. Fashion doesn’t stop because we are ageing – one might not be trendy but style is supposed to be ageless.

I don’t want to have "old lady" hair when I’m old – it seems to be a style, a look that’s been around for ages. Do all Nan’s look the same?

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What makes a good mannequin?  Lots of people think it’s easy to style a mannequin but it’s a lot more pinning than you imagine. Every shop window has mannequins – they’re essentail for creating the right brand image. But what makes a good mannequin and how do you chose?

Adel Rootstein & Co. started making mannequins during the early 1960s. Most mannequins at the time were imported from Paris but they didn’t suit the new styles of Biba and Mary Quant. Twiggy, Sandie Shaw, Joanna Lumley, Janet Suzman, Joan Collins, Lord Patrick Lichfield, Marie Helvin, Dianne Brill, Yasmin Le Bon, Susanne Barscht, Ute Lemper, Karen Mulder and Jodie Kidd have all been immortalized as a Rootstien mannequin.

It takes weeks to create the perfect mannequin. A plaster cast is made to produce the final mould. A mannequin reflects what we think is beautiful at the moment in time.

Click here to see the most recent face: Canadian model Coco Rocha!

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