Posted by Leanne Bayley on February 19th, 2010

It’s all kicked off in London. Fashion Week has begun and I for one am excited - it’s a good indication it’s going to be a goodun when Kate Moss takes her front row seat on Day 1.
I’m not sure about you but I was a little un-inspired with New York; I don’t recall being in awe or amazed with any particular collection or show. I was certainly not enthused with the standard of the amount of Z-listers taking up their VIP seats? Also, while we’re on the subject why were the front row ladies wearing teeny tiny dresses in -7 degree weather , with no tights, were they crazy?
Anyway enough about New York, London is where it’s at. Everything changes when the fash pack hit the big smoke. The heels are higher, the hair is perfectly coiffed and there’s not a black root in sight. Somerset House is crawling with stylish girls on the cobbles and there’s so much excitement in the air. And whilst LA girls are pretty clean living London girls love a good aftershow party - just ask the Geldofs.
Although London Fashion Week officially started today, for me Fashion Week begins tomorrow. Tonight the nails have been painted, the hair mask and face mask have been applied and the chosen outfit has been carefully selected.
So what’s exciting about tomorrow? Well I for one can’t wait for the Topshop Unique show just after midday. Last season we saw hair braids, rucksacks, neon pink lips, dirty denim and a definite sporty vibe to the spring summer collection. The front row wasn’t short of people to gawp at (Kate Moss, Olivia Palermo etc.) and whilst I’m not even sure why I’m such a big fan, the fact it’s the only catwalk collection I could ever possibly afford to buy plays a huge role.
I have a feeling I may need to start saving now…
P.S If anyone sees me around please come say hello.
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Posted by Rebekah Roy on February 18th, 2010

Everyone thinks that Fashion Week is super busy but it’s really the weeks that lead up to it that are so exciting. I always feel privileged to see a designer’s collection come together. You might have seen someone’s sketches and inspiration months ago, and looked at fabric swatches and then finally the toile.
Oh, to see the final garments - it’s like Christmas for me. To slowly unzip the garement bag or to simply take off the plastic cover. To see an idea become a reality. I love the idea that something wonderful could happen to somebody in that dress - maybe they get engaged, receive an award or fall in love - just something that gives the dress a memory. It’s so exciting to see everything come together - almost more exciting then the actual show. The show for me is the end - the work is done and now it’s up to the sales team and the process beings again!
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Posted by Rebekah Roy on February 16th, 2010

London Fashion Week tickets start to arrive!
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Posted by Rebekah Roy on January 26th, 2010
It’s the season of the lookbook shoot. I’m busy preparing for London Fashion Week and so many designers are already finished their collection and shooting their lookbooks!




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Posted by Rebekah Roy on January 18th, 2010

Chatting with 1/2 of Felder Felder, Annette Felder about celebrities and their upcoming LFW show!
Felder Felder has always been a rock’n’roll label. How has the relationship with music artists come about?
Annette Felder - Mutually, we’ve been approached by quite a few stylists who thought FF would work really well for the artists they work with, which has resulted in some exciting collaborations and relationships.

How important are celebrities to your brand?
Annette Felder - It’s more about the celebrity’s personality or work, which attracts us and makes a celebrity interesting for Felder Felder.
Will you be showing at London Fashion Week?
Annette Felder - Yes, we will be showing on schedule at London Fashion Week, Friday 19th February.
What can we expect next from Felder Felder?
Annette Felder - Timeless and cool designs with a signature shot of rock’n’roll.
Felder Felder
London Fashion Week
19 February 2010 at 18:15
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