Posted by Rebekah Roy on February 4th, 2011
H&M is launching an ethical collection called ‘The Conscious Collection‘ for spring.
Eco-fashion is more than a trend. In the UK events like Esthetica have changed peoples views on what ethical fashion looks like. It’s designers like Noir, Ada Zandition and Junky Styling who have pushed the boundries of ethical clothing and understood the importance of design.
It’s no wonder the high street is following this trend, and it’s a good thing. H&M is using organic cottons, Tencel® and recycled polyester in their spring collection, launching in April. They are doing womens, mens and childrens wear with prices starting at £9.99. The collection is simple and easy to wear, and in some way it’s what we imagine ethical fashion to look like, but on a hot summers day it might be just what you want: something easy and romantic.
Nicola Woods of Beautiful Soul – I think that ‘the Conscious Collection’ will raise awareness to the masses that ethical fashion is no longer a trend, it is the only way forward. In the long term this will drive sales for sustainable fabrics, which ultimately will encourage prices to compete with non sustainable fabrics. This will allow the next generation of designers to source fabrics without restrictions of minimum orders and expensive price tags and the process of designing ethically will become much easier.
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Posted by Rebekah Roy on November 23rd, 2010
Early this morning there was a massive and orderly queue outside H&M on Regent Street. It was the launch of the much anticipated Lanvin for H&M line, and the queue actually went all the way down the street and around the corner.
Also out early this morning was Jessica Bumpus of Vogue.com doing ‘Street Style‘ on the fashionable shoppers!
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Posted by Rebekah Roy on October 10th, 2010
I recently passed by the Ace shop near Clapham Common and it’s quite a cute little shop.They sell lots of new and nearly new items, and they have quite a few high street brands – you can by a dress for £5 and designer shoes for £20. I bought three books for £1.50! The Ace of Clubs is a charity shop for the vulnerable and homeless, but it feels more like a ‘charity boutique than your typical charity shop. Mary, Queen of Shops worked with a different charity shop in one of the episodes and it’s almost as if they watched the episode and followed her advice word-for-word!
53 St. John’s Road, London, SW11 1QW
8a Clapham Park Road, London, SW4 7AR
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Posted by Leanne Bayley on February 25th, 2010
Strolling down Oxford Street amidst LFW madness I happened to notice French Connection’s new advertising campaign and for some reason I just can’t get it out of my head since. The big bearded fella is etched on my mind and I just can’t work out why.
Up until quite recently I was working part-time at French Connection – not my finest moments I might add, I’m no longer cut out for the world of retail; too many rules and checklists ‘Hi, can I help you?’ ‘Are you ok there?’ ‘Are you shopping for a special occasion?’ No wonder people buy online these days, the computor doesn’t interrogate you as you browse.
I remember French Connection in the 90’s with their cocky advertising campaign and their abbreviation logo of such passable irreverence. It heightened a new sense of brand awareness that has since worn thinner than any hoodie ever could. ‘Fancy a FCUK’, ‘I don’t give a FCUK’ it was emblazoned all over peoples chests – it completely nailed the attitude of an era, but it sure was tacky in retrospect.
French Connection rode on the smutty train for a while, the "accidental misspelling" was an enormous controversial success for several years. Menswear was huge, boys wearing their chat-up lines on their tees, but in 2004 the truth finally caught up with the company and their sales began to slow significantly, encouraging the company to finally drop the FCUK slogan from its advertising.
Thank FCUK for that.
.jpg "FCUK Me")
The new campaign, directed by Richard Flintham and shot by the photography collective Blinkk is a 60-second collection of black and white TV ads highlighting the characteristics of men and women and are supported by a series of 20-second online films as well as print and outdoor campaign. In other words, just like the FCUK campaign it’s going to be hard to ignore.
The ads are simple, to the point, elegant, mature and confident. Smart but with a nice touch of humour. Stylish but un-pretentious. The brand have returned to the same advertising agency that created the tacky FCUK slogan and rumour has it they didn’t even need to pitch for it.
They are not perfect by any means, my flatmate actually hates the new campaign she thinks they look like they’ve been "created by middle-aged over-paid corporate suits with no sense of the French Connection brand, integrity or their customer" But she has been drinking since 6pm and is a little feisty at this moment in time. But in the realm of fashion they work as a half parody half supportive piece. In store the idea looks good and from a personal view they made me think positively about the brand for the first time in a decade. Plus the guy in the bunny ears is totally hot and well, that works for me.
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Tags: advertising, High Street, Leanne Bayley
Posted by Rebekah Roy on November 25th, 2009
This is one of Mark Fast’s dresses from his A/W 2009 collection. I love his cobweb designs – they would make great pieces on their own – if you’re brave enough – or great layering pieces. I’m a big fan of layering! You can purchase Mark Fast at Browns starting at £285.00.
We can’t all afford designer wear but our high street is influenced by what British talent creates (even if Mr. Fast is Canadian). I was recently looking at Lipsy – a great site if you want to look like a girl band or pop star. Anyway they have this a cobweb top – which made me think of Mark Fast.
Lipsy cobweb top £35!
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