Posted by Rebekah Roy on December 19th, 2010
Gant has recently been making some major changes and one of their biggest and most exciting changes has been the hire of designer Michael Bastian. If you know anything about sportswear you’ll know that Micheal Bastian is one of America’s most talented sportswear designers. Michael Bastian has worked with Sotheby’s, Tiffany & Co., Polo Ralph Lauren, and Bergdorf Goodman, where he was the men’s Fashion Director.
Bastian launched his own menswear line, Michael Bastian, 5 years ago and it’s sold worldwide. He’s been nominated three times for the CFDA Menswear Designer of the Year Award, in 2008, 2009 and 2010. He was also nominated for the 2007 CFDA Newcomer Menswear Designer of the Year Award, and was a finalist for the 2007 CFDA/Vogue Fashion Fund Award.
So what has he been doing for Gant? Well, Gant is almost 100 years old and there’s quite a bit of heritage to play with. Michael first menswear collection for Autumn Winter 2010 was insired by lacrosse. Yes, it’s not your most typical sport but I always found lacrosse to be a very cool sport so I’m quite delighted that the collection was inspired by it. It’s quite astounding what a designer can do for a sport. Will Gant do for lacrosse what Ralph Lauren did for rugby? Well lacrosse is actually becoming more popular at American Universities. I quite like the collection – it’s young, a bit preppy with bow ties, slim trousers and pea coats.
Michael Bastian has also done his first womenswear collection, for Spring Summer 2011!
.png "Gant & Michael Bastian")
.png "Gant & Michael Bastian")
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Posted by Rebekah Roy on July 25th, 2010
The cowgirl will always be cool. She’s a rebel, she’s tough and she’s sexy. Oh, to look cool on a hot summers day. I love this cowgirl – western inspired dress by Gant. Think Annie Get Your Gun – perfect for a festival!
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Posted by Rebekah Roy on February 5th, 2010
Gant has opened its first UK flagship store in London on Regent Street and last night they celebrated the store opening. The menswear mainline collection is on the ground floor and on first floor there is women, children and home. Gant is quite a preppy brand but it doesn’t feel quite feel American Preppy - it has more of a European feel of preppy. It seems to take it’s influences from fashion trends rather than traditional American university looks…All the staff were wearing gingham – a nod to Christopher Kane.
I do like the visual merchandising and all the little stories that can be found in the different rooms.
Ice cream, endless pink cocktails made with jam and a fabulous DJ make a great launch party!
LeisaBarrnet.jpg "Gant Flagship store launch on Regent Street")
Lucy Wood of Look Magazine and her assistant, Gant’s Declan Long, Julia Neel from Vogue.com, Jamie Millar from GQ and Leisa Barnett of Handbag.com.
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Posted by Rebekah Roy on April 17th, 2008
Brian Rennie (left), Gant’s new Design Director, with Stefan Lindemann, Grazia’s Shopping Editor. Last night I went to a fabulous dinner at Sketch to celebrate Gant’s new creative director. – Brian Rennie. Brian Rennie was previously the designer behind legendary fashion house Escada. Brian is charming and you can’t help but adore him, not just because of his accent but because of his gentle demeanour. Brain and his partner had just finished building their dream house in Scotland, he was looking forward to enjoying a long, quite life there. Yet, somehow he couldn’t resist the temptation to work with Gant – he truly envisioned their potential and now finds himself living and working in Stockholm. The new collection has some wonderful tartan shirts – influenced by Rennie’s Scottish heritage – he’s originally from Dundee. He’s added a long dress to the Cruise Collection, the whole collection has been updated creating a luxury lifestyle brand. Gant History 1914, Bernard Gant left the Ukraine to go the US 1941 The Gant family starting making shirts for Brooks Brothers, Manhattan Shirts and J. Press. 1949 Gant designed shirts with buttons on the collars, creating the first button-down shirt. 1967 the family business was sold and was owned in succession of American companies 1980’s, the Swedish company, Pyramid Sportswear, obtained the master license for all over the world except the US. 1999, Pyramid and the majority of Gant shares has been bought by Maus Frères S.A., one of Switzerland’s largest retail groups. 2007, Brian Rennie, joined Gant as their design director.
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Tags: Gant, Grazia, Press, sportswear, tartan
