Posted by Rebekah Roy on January 18th, 2010
Chatting with 1/2 of Felder Felder, Annette Felder about celebrities and their upcoming LFW show!
Felder Felder has always been a rock’n’roll label. How has the relationship with music artists come about?
Annette Felder – Mutually, we’ve been approached by quite a few stylists who thought FF would work really well for the artists they work with, which has resulted in some exciting collaborations and relationships.
How important are celebrities to your brand?
Annette Felder – It’s more about the celebrity’s personality or work, which attracts us and makes a celebrity interesting for Felder Felder.
Will you be showing at London Fashion Week?
Annette Felder – Yes, we will be showing on schedule at London Fashion Week, Friday 19th February.
What can we expect next from Felder Felder?
Annette Felder – Timeless and cool designs with a signature shot of rock’n’roll.
Felder Felder
London Fashion Week
19 February 2010 at 18:15
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Posted by Rebekah Roy on January 8th, 2009
I’ve always liked Felder Felder – very rock and roll. I just want to be this super chic tough girl. This dress is from their Autumn/Winter 08 collection.
Sometimes it takes a while for a designer to influence the high street but when I saw this Ruffle Hem Shift Dress from Lipsy I thought that maybe Felder Felder was the inspiration.
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Posted by Rebekah Roy on February 22nd, 2008
Last season I saw Felder Felder (German twin sisters, Annette and Daniela Felder) at Vauxhall Fashion Scout and I loved their show. I thought their pieces would be great for some fashion shoots and I used several of them. I didn’t know much about the label but the audience was cheering away and you could tell that everyone just wanted them to do well. They’re Central Saint Martin graduates and their début collection was spotted by New York’s prestigious Gen Art who invited them to show in New York. This season they were awarded a New Generation sponsorship.
Annette and Daniela showed at Vauxhall Fashion Scout and the anticipation was even greater. I was really impressed with this collection, of course I’m partial to all things a little bit rock and roll and dolls gone bad. This collection felt grown up and in one season you could see the progress – I had the impression that they were really doing their own thing and on their terms. On some level it’s easy to do a strong first show, but to do a second season and exceed expectations takes a special talent and lots of hard work! I can’t wait to see what they do next!
Stockists: UK Selfridges–London Joseph – London, Westbourne Grove Iracema– London RUSSIA Podium – Moscow GERMANY A Substitude For Love – Duesseldorf Fourstore- Berlin
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