To read the rest of this post go to Drapers on Line Update: Designers of New Couture do not copy other designers work – they have the ethics of a fine tailor; they are not like the typical dress maker who will copy a garment.
I like when I go into a shop and there is signage about the shop’s ethical policies. I want to believe them but I have this nagging feeling …it’s too good to be true feeling…I should know better. In my head it’s just common knowledge that cheap garments equal some kind of exploitation. I’ve had nothing to prove it – this was just a something I taught from a very young age. I’ve always felt people should be paid what the job is worth to you, not the least amount you can get them to do it for – that’s a mentality that I hate. Anyway I think when people read the signs in shops about ethical labour policies they want to trust the retailer. It’s easier and if it’s a policy it must be true and it puts our mind at ease. Even if on some level we know or can’t believe that a top only costs a fiver; the shop has a policy, so it must be OK. After a programme like Panorama it’s all most impossible to for us the consumer to claim ignorance. What will retailers have to do to gain consumer trust?
Primark’s sales are increasing and throw away clothes and fast fashion are just part of our every day language. So the timing couldn’t be more perfect for the BBC to launch the on-line magazine Thread in conjunction with the programme Blood, Sweat and T-Shirts.
I love fashion and I want to feel good about any of the purchases I make whether it’s food or cleaning products and especially clothing. I think it’s hard to wear an items of clothing knowing it’s harming something or someone. Fashion is something that I want to feel good about. It’s just difficult to find out what’s true and what’s important. I think any info about the latest eco-friendly fashion is a great idea. Thread addresses a range of issues that the fashion-conscious wrestle with: what damage is sustained by the environment due to irresponsible and unethical practices, what is the impact of the fashion industry on human and animal rights and what fair trade practices are in place. They have a list of eco designers, an A-Z guide of fashion terms and cool fashion shoots. We are finally starting to have a choice; we don’t only choose clothe that are fashionable and eco friendly. Long gone are the days when ethical clothing meant boring and plain!
Io Takemura is one of my assistants and she’s all about anything & everything eco-friendly, ethical, recyclable and all things sustainable. Here are two of her videos:
I'm a fashion stylist and consultant based in London. I'm Fashion Editor at Phoenix magazine, and I've styled for many musicians from Kate Nash to... (more)