It’s true celebrities often shop in their own home. A stylist or someone from the shop will bring a selection of clothes, shoes and accessories to the celebrity’s home or hotel. The keep what they want and return the rest.
Now we can do this too! Norma Kamali is offering a new service on her site - Shop like a celebrity. You can order a selection of clothes online to try on at home without paying for them. You’ll have 48 hours to chose your items and send the rest by courier to Norma Kamali. Your credit card will only be charged against the selection not returned to Norma Kamali. Unfortunately this service isn’t available in the UK, just the US.
If you’re thinking Spring Break - try on swimwear in the privacy of your own home!
Looking for that perfect gift? How to avoid frostbite and not mess up your hair? Uggs has some great accessories. I’ve never been a massive Uggs fan but I’ve been warming up to them. I hate being cold and I don’t like to look ugly and anyone would look super cute in these earmuffs!!
£58 at Shudoo and you can still make a Christmas delivery if you order before noon on Dec 22nd!
I recently interviewed Leon from Shudoo, and here’s what he had to say about the company, which has is one of those rare internet success stories of a solid company that’s been around for years!
Can you tell me a bit more about the company?
Shudoo launched as Ugs & Kisses in 2004 by former Saracens rugby player Robbie Russell and his wife Claire. The company sold UGG boots, but has branched out into other boot brands (Blowfish, Bumper, Snowjoggers) and also shoes (Terry de Havilland, Roberto Botella and Steve Madden).
A new website will launch after the January sales.
What makes the company special?
By Spring 2009 we will have much more brands for both men and women. We’ve launched a blog SHUNEWS (http://shunews.shudoo.co.uk) which offers celebrity style news.
We offer special discounts and competitions to our newsletter subscribers.
How many people work there?
There are seven people at Shudoo. Customer service, management, marketing, content and operations.
Why shop there?
Free delivery (something so simple which is actually a rarity in online fashion), wide range, telephone customer service.
Has it been busier this season?
Yes. The UGG Classic Cardy has been the surprise success of the year.
When your grandmother worked in secret as a seamstress, spending her evenings sewing elaborate creations for her family and your grandfather worked in clothing production supplying leading British highstreet retailers after the first world war you know fashion is in your blood! Alice Stone, the granddaughter of Lily and Lionel studied design at London College of Fashion. She’s been on an adventure and travels the world in search of authentic and individual creations for Lily and Lionel, an on-line boutique and tribute to her grandparents.
I love the beautiful cashmere and silk scarves for men and this Bow Bag is super cute! Alice sources the items from all over the world. She’s a true global traveller looking for the highest quality materials that are ethical and sustainable. Working with local producers has enabled Lily and Lionel to offer luxury items at a reasonable price.
Lily and Lionel is a brand to watch, it’s not a trend and it’s not built on trends.
Alice is the kind of girl that when you meet her you feel that you’ve known her a long time. Somehow that feeling of warmth and friendliness translates into the look and feel of the site. The imagery is fun, youthful and friendly. The site is very easy to use: with good images and a nice zoom in feature (I’m still shocked when sites don’t offer this feature). The site was created by Construct, who also built Luella.com and Mulberry.com.
This is a viral ad for the fashion ecommerce website Alto Clothing, which specializes in clothing for tall men (and if you can wear a 38" inseam, you are tall!).
Viral ads are special: the point is to grab your attention no matter what, and this will definitely stick in your head - warning: it’s not for the squeamish!
The ad was created by Neoco, a digital marketing company in London.
Ok, there’s e-commerce and then there’s selling things online where you have to be referred just to sign up, and the discount is over £1000 per item (!) - that’s luxury etailing! These are the kind of pieces that would stay in a woman’s wardrobe forever and always look classic but with an edge - true style.
It’s true celebrities often shop in their own home. A stylist or someone from the shop will bring a selection of clothes, shoes and accessories to the celebrity’s home or hotel. The keep what they want and return the rest. 
