Backstage at Prophetik was so wonderful. It’s our third season at Vauxhall Fashion Scout – which is quite nice. Everyone was so helpful and because it’s the first show of the season – there’s such a buzz! Backstage everything was so quiet, calm and beautiful.    

H&M is launching an ethical collection called ‘The Conscious Collection‘ for spring. Eco-fashion is more than a trend. In the UK events like Esthetica have changed peoples views on what ethical fashion looks like. It’s designers like Noir, Ada Zandition and Junky Styling who have pushed the boundries of ethical clothing and understood the importanceContinue reading

It was quite fun to go to the 123 Bethnal Green Road ethical clothing shop and celebrate the launch of Amelia’s Compendium of Fashion Illustration. The book features 30 emerging illustrators alongside interviews with nearly 50 of the most important ethical designers including a couple of designers that I work with such as Prophetic andContinue reading

I always feel so sad when I see an abandoned Christmas tree on the street. However, there is a bit of comfort knowing it will be recycled and made into compost!  

Over the years I have had the pleasure of working with the lovely model Max Rogers (you may recognise him from the recent Tommy Hilfiger campaign). I recently worked with Max at the Birmingham Clothes Show and I noticed a t-shirt he was wearing in the finale. This shirt was actually in support of aContinue reading

I have always been a huge fan of sportswear. Sportswear is more exciting than most people realize as it’s really all about innovation of fabrics and technology. Speedo’s revolutionary LZR Racer swimsuit was so effective that it was able to reduce race times by around 2%. During the The Beijing Olympics 94% of all swimmingContinue reading

This is the second season that I’ve styled Prophetik and I loved the hair and make up for the SS11 look. Tim Furssedonn, International Creative Director for Toni & Guy created the hair look and Lan Nguyen created the makeup look. The theme was midnight garden and we wanted the models to have a veryContinue reading

FBC board member and Editor of Dolly Jones talks with model Laura Bailey at Fashion Business Club. The discussion focused on Laura’s career as a model, a mother and her eco work. Laura’s been the face of Jaeger, done campaigns for Ray-Ban, L’Oreal, Temperley, Jaguar and Marks & Spencer and this year she’s beenContinue reading

Angel Jackson was set up in 2005 by sisters Katie and Millie Smith. They have been short listed for BFC’s Vogue Fashion Fund and won Topshop’s New Designer of the Year Award! All Angel Jackson products are produced in their own fairtrade workshops and made from ethically sourced material. Katie is the designer, based inContinue reading

What does having a fashion conscience mean to you – organic, fair trade sustainable, recycled and vegan? Well seems to have it all. They stock pieces that are organic, sustainable, recycled, vintage, vegan, fair trade and aid small local communities – and they have some exclusive and edgy designers from around the world. TheContinue reading

Ada Zandition is part of London Fashion Week’s Estethica – a showcase for eco-sustainable designers now in its sixth season. I can’t wait to see it. There’s so much discussion about ethical design – people wanting something more fashion forward – well this is it! These images our from the look book shoot. We didContinue reading

Simple Shoes are basically sustainable shoes that you can live with. These trainers have silk gingham uppers and I really like the sheen on them! They also have organic cotton linings, recycled PET laces (laces that used to be soda bottles!) and outsoles that used to be a car tire. The product detail is greatContinue reading

There is a new trend in Eco fashion and the focus has shifted to be fashionable first – understanding that it’s fashion that sells, for the most part people will buy something because they like it, they can afford it and if it’s eco friendly that’s just a bonus. Leju‘s latest Spring Summer 09 collectionContinue reading

Do you leave the lights on, or is your mobile phone plug charging when it’s not plugged into your mobile? Do you try to eat any veggie meals? Do you recycle? Are you able to walk instead of taking your car? If you had a dog would you walk more: this is what Do TheContinue reading

I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create more business. The students worked with local artists and designers assisting them in the making of a new collection. The collection will beContinue reading


I often get asked about trends and if eco fashion and recycling are just a passing fad. I hope that they’re not. Trends come and go and if people become more environmentally aware because of a trend well that’s great. If they do some thing about it, even better. These pictures were taken down townContinue reading


Last year Sainbury’s created lots of hype and environmental awarness by introducing Anya Hindmarch’s “I’m not a plastic bag”. Sainsbury’s has been recycling cardboard for about 100 years and plastic since the 1980s. They’ve even been composting for the past seven years! You can recycle batteries, printer cartridges and mobile phones at Sainbury’s. Sometimes smallContinue reading