Posted by Rebekah Roy on February 18th, 2011
Backstage at Prophetik was so wonderful. It’s our third season at Vauxhall Fashion Scout – which is quite nice. Everyone was so helpful and because it’s the first show of the season – there’s such a buzz!
Backstage everything was so quiet, calm and beautiful.
Tags: AW11, Eco-Fashion, prophetik
Posted by Rebekah Roy on February 4th, 2011
H&M is launching an ethical collection called ‘The Conscious Collection‘ for spring.
Eco-fashion is more than a trend. In the UK events like Esthetica have changed peoples views on what ethical fashion looks like. It’s designers like Noir, Ada Zandition and Junky Styling who have pushed the boundries of ethical clothing and understood the importance of design.
It’s no wonder the high street is following this trend, and it’s a good thing. H&M is using organic cottons, Tencel® and recycled polyester in their spring collection, launching in April. They are doing womens, mens and childrens wear with prices starting at £9.99. The collection is simple and easy to wear, and in some way it’s what we imagine ethical fashion to look like, but on a hot summers day it might be just what you want: something easy and romantic.
Nicola Woods of Beautiful Soul – I think that ‘the Conscious Collection’ will raise awareness to the masses that ethical fashion is no longer a trend, it is the only way forward. In the long term this will drive sales for sustainable fabrics, which ultimately will encourage prices to compete with non sustainable fabrics. This will allow the next generation of designers to source fabrics without restrictions of minimum orders and expensive price tags and the process of designing ethically will become much easier.
Tags: Eco-Fashion, High Street
Posted by Rebekah Roy on January 30th, 2011
It was quite fun to go to the 123 Bethnal Green Road ethical clothing shop and celebrate the launch of Amelia’s Compendium of Fashion Illustration. The book features 30 emerging illustrators alongside interviews with nearly 50 of the most important ethical designers including a couple of designers that I work with such as Prophetic and Beautiful Soul!
Tags: Eco-Fashion, fashion illustration
Posted by Rebekah Roy on January 9th, 2011
I always feel so sad when I see an abandoned Christmas tree on the street. However, there is a bit of comfort knowing it will be recycled and made into compost!
Tags: Christmas, Eco-Fashion
Posted by Rachel Wood on December 26th, 2010
Over the years I have had the pleasure of working with the lovely model Max Rogers (you may recognise him from the recent Tommy Hilfiger campaign). I recently worked with Max at the Birmingham Clothes Show and I noticed a t-shirt he was wearing in the finale. This shirt was actually in support of a charity he has been working with, the Environmental Justice Foundation.
"From my point of view I feel that as a model it is ultimately my business to sell products and in particular clothing, therefore I feel that to campaign for the cause of the ethical trading and manufacture of that clothing is a good way to use what I do for a living in a positive way." Max Rogers
As a consumer we can all help directly by simply considering the source of our purchases and how they were brought to market. EJF is committed to eradicating child labour and the deadliest pesticides from cotton production and promoting organic alternatives.
Over two thirds of the world’s cotton is grown in developing countries and the former Soviet Union (including Uzbekistan). Valued at over $32 billion every year, global cotton production should be improving lives, but although some progress is being made, the unsustainable, inequitable and abusive conditions under which much of the world’s cotton is produced, continues.
Pesticides – Pesticides are hazardous by design — these are chemicals manufactured with the aim of killing, repelling or inhibiting the growth of living organisms.Cotton grows on 2.4% of the world’s arable land, yet it is responsible for the release of over US$ 2 billion of chemical pesticides each year. Nearly half of these are considered toxic enough to be classified as ‘hazardous’ by the World Health Organisation. Endosulfan is one the worst deadly chemicals used in cotton production.
EJF is campaigning for a global ban to end the wide spread of Endosulfan. Up until now, a growing number of countries have instituted national bans preventing the manufacture or use of this deadly pesticide.
Tags: Eco-Fashion, Environmental Justice Foundation