I’ve known Alice Stone since she first launched Lily and Lionel. Alice has just returned from LA after a very successful trip. We caught up over Pinkberry frozen yogurt at Selfridges.

Since you set up in 2008 what’s been your biggest challenge?
AS -Establishing the business on my own. In one day I could go from answering a press enquiry, to sorting out production and placing orders. As the business has grown so has the Lily and Lionel team. This gives me more time to focus on my favorite part- designing.

What is you most popular print?
AS- It has to be our iconic ‘Cruz’ orange and electric blue ikat printed scarf (see image attached). The statement colours are perfect for the season ahead, and the bold design allows you do dress up the most simple of outfits. Supermodel Edie Campbell was recently seen in the blue and cream colour way at the Goodwood Races.

What collaborations have you been doing?
AS- We’re in incredibly exciting talks with a super talented photographer … I can not give too much away but, all will be revealed soon!

You started on online, and now have quite a few stockist world wide. Do you think having an online presence help you with sales?
AS- 100%, having an e-commerce store has been monumental in growing the brand. It is so important with the rise of bloggers, e-zines and social networking to have an online presence.

What other products will you be adding to your collection?
AS- We’re launching a new capsule collection of luxury leather handbags. There are a great selection of totes which have a fantastic Lily and Lionel twist!

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When your grandmother worked in secret as a seamstress, spending her evenings sewing elaborate creations for her family and your grandfather worked in clothing production supplying leading British highstreet retailers after the first world war you know fashion is in your blood! Alice Stone, the granddaughter of Lily and Lionel studied design at London College of Fashion. She’s been on an adventure and travels the world in search of authentic and individual creations for Lily and Lionel, an on-line boutique and tribute to her grandparents.

I love the beautiful cashmere and silk scarves for men and this Bow Bag is super cute! Alice sources the items from all over the world. She’s a true global traveller looking for the highest quality materials that are ethical and sustainable. Working with local producers has enabled Lily and Lionel to offer luxury items at a reasonable price.

Lily and Lionel is a brand to watch, it’s not a trend and it’s not built on trends.

Alice is the kind of girl that when you meet her you feel that you’ve known her a long time. Somehow that feeling of warmth and friendliness translates into the look and feel of the site. The imagery is fun, youthful and friendly. The site is very easy to use: with good images and a nice zoom in feature (I’m still shocked when sites don’t offer this feature). The site was created by Construct, who also built Luella.com and Mulberry.com.

Alice Stone at her press launch!

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