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Entries from the category 'advertising'

Alto Clothing viral ad – warning: not for the squeamish!

Posted by Rebekah Roy on November 19th, 2008

This is a viral ad for the fashion ecommerce website Alto Clothing, which specializes in clothing for tall men (and if you can wear a 38" inseam, you are tall!).

Viral ads are special: the point is to grab your attention no matter what, and this will definitely stick in your head – warning: it’s not for the squeamish!

The ad was created by Neoco, a digital marketing company in London.

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Luxure Magazine – Watch Shoot

Posted by Rebekah Roy on November 3rd, 2008

One of the best parts of my job is that I have the privilege to work with some of the finest luxury goods in the world. This Harry Winston Signature Lace timepiece has 629 diamonds totalling 21.59 carats. I once heard that if you give someone a watch they are yours forever. I like that idea. I think watches are amazing – I know we take it for granted but an object that can measure time, it’s truly astounding. And then, time fused to diamonds – an allotropes of carbon,  the hardest natural material known – simple yet just so extraordinary.

Rebekah Roy Luxure Magazine HarryWinston  Luxure Magazine   Watch Shoot

I’m a contributing fashion editor at Luxure Magazine and this image is from a watch shoot that I styled for issue 3, which highlights this season’s jewellery and haute couture.

Luxure  Cover Issuethree  Luxure Magazine   Watch Shoot

Luxure Magazine is a high-end fashion lifestyle publication that comes out in February and September. It’s a beautiful magazine: the front cover with its trademark wrap-round image was shot by guest contributor Robin Derrick and fashion director Alexia Somerville. Even the paper is luxurious as it’s wood free! You can find Luxure in London at RD Franks.

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Vivienne Westwood Red Label S/S 09 at London Fashion Week

Posted by Rebekah Roy on September 21st, 2008

Vivienne Westwood’s Red Label show at London Fashion Week was a huge event and it took place at Earls Court’s Brompton Hall. It must have had a capacity for over a thousand people, so of course it was a star studded crowd with Pamela Anderson, Kate Moss, Erin O’Conner, Dita Von Teese, Emma Watson and Jamie Winstone just to name a few!

The collection was everything you’d expect from fringing, sequins, bright colours, PVC and the most stunning hats by Prudence Millinery. The hat’s were my favourite part; there were oversized hats & sun visors in gold, dresses with hoods and cloches type hats. You can see all the looks on

Of course the message is just as important as the clothes. We were given the Active Resistance to Propaganda – Manifesto Vivienne Westwood. On the credit list we are reminded that "Leonard Peltier has been in prison for 31 years for a crime he did not commit.."

Before the show I met up with the gorgeous Jessica Bumpus, one of the fashion writers for She’s one of those girls who is effortlessly cool  with her strawberry blond hair and red lips.

  Vivienne Westwood Red Label S/S 09 at London Fashion Week

  Vivienne Westwood Red Label S/S 09 at London Fashion Week

  Vivienne Westwood Red Label S/S 09 at London Fashion Week

So many people!!!

  Vivienne Westwood Red Label S/S 09 at London Fashion Week

Alexia of Luxure Magazine looking fabulous!

  Vivienne Westwood Red Label S/S 09 at London Fashion Week

I’m not a fan of fake tans – it seem kind of cheap to me, I know it’s a look, a style that so many people love and some people do look better with a tan – just not an orange fake tan… Anyway a red head should have beautiful porcelain skin like Girls Aloud’s Nicola Roberts. I spotted her at the show and asked if I could take her photo – I just love her red hair! Nicola’s recently started her own make up line – Dainty Doll. I love the packaging and it’s in every goody bag this London Fashion Week!

  Vivienne Westwood Red Label S/S 09 at London Fashion Week




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Ethical Fashion Sometimes just looks like Fashion!

Posted by Rebekah Roy on September 13th, 2008

I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create more business. The students worked with local artists and designers assisting them in the making of a new collection. The collection will be sold on line in October.

  Ethical Fashion Sometimes just looks like Fashion!  Ethical Fashion Sometimes just looks like Fashion!  Ethical Fashion Sometimes just looks like Fashion!

I do enjoy working on shoots – but before the actual day of the shoot the preparations can be quite stressful. The casting is vital and takes up the most time, then organizing the hair and make up and of course finding any accessories: shoes, tights etc that we might need for the shoot. Fortunately the better prepared you are the more likely the shoot will come together in the end.The models were so great and so much fun as everyone was quite excited to be part of such a cool project! 

Anyway I was able to book one of the model for a show for London Fashion Week – which starts tomorrow. I’ll keep you posted as I’ve been working on several shows so it should be a good week!!!

If you like an item, maybe a dress, are you more likely to buy it because it was ethical made or is that just a bonus?

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Harvey Nichols Backstage Video Shoot

Posted by Rebekah Roy on September 11th, 2008

harveynichols turkey  Harvey Nichols Backstage Video Shoot

This is some back stage footage of the team that I worked with on the Harvey Nichols shoot in Istanbul. It was really cool experience to shoot a model hanging upside down. It’s really hard on the models’ foot; the foot is quite heavy wrapped up and all the blood is rushing to the models head. Modelling is harder than it looks!  Anyway I really loved working with this team. I hadn’t met them before so they’re taking a risk working with someone new. They were amazing; it’s just great when everyone really does their job and everything seems to fall perfectly into place.

Team Credits: Photographer Nejat Talas Creative Director Niyal Akmanalp Art Director Ömer Durgut, Deniz Demirbas Copywriter Özlem Uçkun Account Supervisor Mehmet Varuy Stylist Rebekah Roy Models Kasia, Andrei

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