This is a viral ad for the fashion ecommerce website Alto Clothing, which specializes in clothing for tall men (and if you can wear a 38" inseam, you are tall!). Viral ads are special: the point is to grab your attention no matter what, and this will definitely stick in your head – warning: it’s…Continue reading

One of the best parts of my job is that I have the privilege to work with some of the finest luxury goods in the world. This Harry Winston Signature Lace timepiece has 629 diamonds totalling 21.59 carats. I once heard that if you give someone a watch they are yours forever. I like that…Continue reading

Vivienne Westwood’s Red Label show at London Fashion Week was a huge event and it took place at Earls Court’s Brompton Hall. It must have had a capacity for over a thousand people, so of course it was a star studded crowd with Pamela Anderson, Kate Moss, Erin O’Conner, Dita Von Teese, Emma Watson and…Continue reading

I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create more business. The students worked with local artists and designers assisting them in the making of a new collection. The collection will be…Continue reading

This is some back stage footage of the team that I worked with on the Harvey Nichols shoot in Istanbul. It was really cool experience to shoot a model hanging upside down. It’s really hard on the models’ foot; the foot is quite heavy wrapped up and all the blood is rushing to the models…Continue reading

This is one of the images that I styled for Harvey Nichols Istanbul. It was quite an amazing shoot because the models were hung up side down by their foot. It’s quite difficult for the model and painful so the team has to work quickly!

I was out for a walk and saw a pair of trainers and a nice pair of Kenneth Cole shoes. It’s amazing the things we "throw" away. Of course whoever put these shoes out was thinking that someone would take them and give them a new life. I’ve always liked Kenneth Cole; his advertising campaigns…Continue reading

Erin Fetherston & M·A·C Cult of Cherry The Cult of Cherry really makes me want to have something in this colour – lipstick, gloss, nail polish, a dress, anything just something…the video seems to stir something inside of me, a longing for a deep rich colour… I asked designer & super cool girl Erin Fetherston…Continue reading

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I like a brand that has attitude and something to say. 55DSL can be quite cheeky, fun and provocative. This weekend they had a party in West London to celebrate Carnival! I love advertising: images that are cheeky, that make you think, that push boundaries and that make you feel something. I know advertising is…Continue reading

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Julia Hederus showed her new collection for K-Swiss at their space in east London last night. One of the things that I love about London is how a party or event spills out onto the street- somehow it just make it very festive. Yes, let’s get ready and start thinking about summer 09. Sportswear in…Continue reading

I just arrived at my hotel as we’ve finished shooting & are all packed up. It’s 2:35am & I’m being picked up at 5am. Ohh the bed looks so cozy & is calling my name. Cat nap!

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I love working with “New Designers” – what’s funny is most new designers aren’t all that new – it’s more that they’re just not well known (yet!). Often you meet  a designer who’s only 25 and they’ve been designing for the past 10 years. I worked on a look book shoot which went really well.…Continue reading

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Doing a photo shoot with Olympic athletes can be great, they already have such a strong presence and are comfortable with lots of people running around; which they can just ignore and focus on the task at hand. All the athletes are sponsored by Team Visa. When you have young athletes doing there first fashion…Continue reading

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I went to the Links of London press day and they were offering illustrations by Sophie McElligott and in less then 5 miniutes she drew this illustration of my fashion assistant, Stephanie! The event took place at an art gallery on London’s very fashionable Dover Street. Links of London is very popular for it’s charm…Continue reading

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Yesterday’s shoot was all about Wonderful Hair. I’ve never had hair extensions and have never had the desire to have them – until today that is. I love how Yulia looks while waiting for her hair to be done. Most models bring a book or something, occasionally I’ve known models who knit to pass the…Continue reading

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Another day out with Stonefoxx! And of course it was such a fun shoot, it was freezing but the girls looked great! The shoot  was for Nintendo Wii – Battle of the Bands! How cute and sexy are they!

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For the fifth consecutive year, Elizabeth Arden and London College Fashion have collaborated on the Eight Hour Cream Photographic Project. Vote online for your favourite image before June 10th!

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If you’ve very hungry or in need of a good English breakfast the S&M cafe (Sausage and Mash cafe) is a great place to eat. This is also a good place for a photo shoot. I’ve shot here a couple of times but you have to start early in the morning and finish before noon…Continue reading