I’m quite excited about styling Vauxhall Fashion Scouts’ Ones to Watch show during London Fashion Week. This season the designers are Alice Lee, Malene Oddershede Bach, Phoebe English and Shao Yen. The Ones To Watch is usually the designers’ first catwalk show so it’s a lot of pressure. Every season is, but at the beginning designers want to make the most of every opportunity.
The Ones to Watch has been a great launch pad for many designers. In September 2009 both Ada Zanditon and Hermione de Paula were in the Ones to Watch. The following season Hermione won Vauxhall Fashion Scout’s Merit Award and Ada is presently showing a film on the digital schedule at London Fashion Week.
Phoebe English Shao Yen
There is so much for a new designer to think about but Vauxhall Fashion Scout takes a huge amount of pressure off a new designer. You don’t have to think about production or finding a space to show. You don’t have to worry about PR and making sure people will attend the show. The designers are also given a hair and make up team and this season Lan Nguyen is the head make up artist and Tim Furssedunn (Creative Director at Toni and Guy) is doing the hair. It’s really important for a new designer to be able to just focus on their collection. It does seem like this should be the norm but most designers end up having to multitask, working on every aspect of their business while also having to design great clothing.
I went to visit Ada at her studio and had a look at her new collection. I can’t show it to you, so I took a picture of her knitting machine instead! I’ve known Ada Zanditon for a few years. We met at Vauxhall Fashion Scout, and I was the stylist for the One’s to Watch show where Ada debuted her collection in September 2009. It’s quite exciting that only a few seasons later Ada’s doing a film presentation on the Digital Schedule at Somerset House. She’s also exhibiting at Esthetica at Somerset House for the duration of London Fashion Week 16th – 20th September and at Zip ZoneTrade Show in Paris 30th September – 3rd October.
I recently used one of Ada’s dresses for a Phoenix magazine shoot:
Today I went to visit designer Kirsty Ward. Kirsty is such a fun girl and I love her bold accessories. She’s been quite busy working on her new collection, which she’ll be exhibiting during London Fashion Week at Somerset House. She’s also working on production – all the accessories are made by hand!
I used one of Kirsty’s pieces in this shoot for Phoenix Magazine with Yasmin.
Kirsty has also been short listed for The Global Fashion Awards!
I was quite excited to style this video for Daniel Stephens and Joe Ray of Nero with Alana Watson doing vocals. Alana was wearing a dress designed by Georgia Hardinge.
It was a fun music video to style – over 20 actors in it, and a very cinematic feel – it was directed by Ben Newman and produced by Pulse Films, who are one of the biggest producers of music videos and commercials in the UK.
Stay tuned – Pulse Films is starting to do fashion film now as well!