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Entries from the category 'Branding'

Pinghe AW14 Backstage at London Fashion Week

Posted by Rebekah Roy on February 28th, 2014

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PingHe – This is our second season at Fashion Scout, last season, PingHe’s first collection picked up several new stockists including Harvey Nicholas so we’re quite excited about what will happen this season and we will be exhibiting during Paris Fashion Week.

PingHe is body-conscious and flatters the female shape – winter is about resistance and you can see this in the luxurious fabrics: neoprene, pvc, leather, furs and wools. The colour palette was red, black, white and metallic. We had these amazing gold trainers, thin leather belts and bags that you can just sling over one shoulder. The theme and nspiration for Ping was  ‘the world is blurred in my eye’, everything is moving too fast we don’t remember to stop, to look around and see what and who surrounds us. We created a move towards a slowness of time and space featuring a live drummer and the slow pace that the models walked. Even our backstage is very calm and relaxed – we really have a great team on ever level from Jo Sugar, head makeup artist  & Bill Watson who created the hair, right to all our back stage dressers!

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Bath in Fashion Campaign Shoot 2014

Posted by Rebekah Roy on January 30th, 2014

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Today I was up at 4:30am to go to Bath to style and art director a shoot for Bath in Fashion.  We were shooting real people who all had their own style and were representative of Bath from a music artist to a rugby player! One of my interns was so cute and stylish that we asked her if she’d like to be in the shoot and she did an amazing job.  You just never know what might happen on a shoot! Cute interns be prepared!

I’ve been to Bath so many times and I never get bored of it. I love the architecture and all the tea shops!
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J Crew comes to the UK!

Posted by Rebekah Roy on May 28th, 2013

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When I think of J Crew I think of basics – good affordable basics but not fashion, so I was very surprised that I liked so many looks and that there were pieces that I wanted to wear! I loved the print on print, bold colours and that everything was styled with a "vintage" necklace. The shapes are classic but it’s the prints and the styling that gives them an aspirational "London Look". I grew up with my friends’ mums wearing J Crew but this doesn’t look anything like what I remember.  I think/thought of J Crew as a bit preppy/mummy – but this is preppy all grown up and a lot chicer!

The press launch and pop up shop were held at Central Saint Martins. J Crew is funding a scholarship (covering course fees and accommodations for a year) for an MA fashion student next year – students will design a cashmere piece in keeping with J. Crew’s aesthetic. Creative director Jenna Lyons will then choose the winner and the piece will  be to put into production and sold globally.

In November J Crew will be opening two separate shops – one for men and one for women, each with their own entrance at 168 Regent Street. Creative director Jenna Lyons’ emphasis is on quality and design lead items – which will help justify its high price points. They are positioning themselves with retailers like Reiss, Whistles, and Paul Smith. It is also expected that J Crew will be opening shops in Hong Kong and Beijing this autumn.

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The J Crew pop-up is open 24th and 25th May at The Stables, 4 Stable Street, King’s Cross

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Fashion Magazines!

Posted by Rebekah Roy on April 10th, 2013

20130330 170827 Fashion Magazines!
One of my favourite things to do is fashion research!

20130407 135939 Fashion Magazines!

20130407 135925 Fashion Magazines!

20130407 180346 Fashion Magazines!

20130407 180403 Fashion Magazines!

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The Dior Cupcake?

Posted by Rebekah Roy on April 3rd, 2013

Dior Cupcakes The Dior Cupcake?

Most of us can’t really afford to own a piece of Dior so the alternative idea of a Dior cupcake might just be what you’re looking for. If you’d like something delectable for a fashion friend these Dior Limited edition Cupcakes at Harrods for £19 might be the perfect gift!

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