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Entries from the category 'Branding'

Fashion Magazines!

Posted by Rebekah Roy on April 10th, 2013

20130330 170827 Fashion Magazines!
One of my favourite things to do is fashion research!

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20130407 135925 Fashion Magazines!

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20130407 180403 Fashion Magazines!

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The Dior Cupcake?

Posted by Rebekah Roy on April 3rd, 2013

Dior Cupcakes The Dior Cupcake?

Most of us can’t really afford to own a piece of Dior so the alternative idea of a Dior cupcake might just be what you’re looking for. If you’d like something delectable for a fashion friend these Dior Limited edition Cupcakes at Harrods for £19 might be the perfect gift!

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Nestlé Kit Kat Commercial – “We Will Find You”

Posted by Rebekah Roy on September 25th, 2012

 Nestlé Kit Kat Commercial   We Will Find You

Every now and then I get to do a job that I'm quite delighted about. I've been eating Kit Kat bars since I was about three years old as it was a weekly treat when visiting the park and feeding the ducks. It always amazes me how food is associated with fond memories, and I was rather excited when I was asked to style a Kit Kat commercial. Once I heard what the campaign was for it only got better!

This campaign is quite unique as six chocolate bar wrappers are embedded with GPS chips that get activated when you open the package. Nestlé will then track your wrapper down in 24 hours and you get a check for £10,000! I love this idea!

These images are from our location shoot.

KitKat 1 Nestlé Kit Kat Commercial   We Will Find You

KitKat 2 Nestlé Kit Kat Commercial   We Will Find You

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William Tempest and River Island – Interview

Posted by Rebekah Roy on August 6th, 2012

WilliamTempest RiverIsland William Tempest and River Island   Interview

I’ve styled for William Tempest for several years and he’s always working on a variety of projects. A few seasons ago he did a range of dresses for John Lewis as part of their focus on emerging and established fashion talent including Yosman Yousefzada, milliner Philip Treacy and footwear designer Terry de Havilland. This is William’s second high street collaboration. It’s a 13-piece collection that’s part of the British Fashion Council in conjunction with the River Island Design Forum and it goes on sale in October.

What have you been up to in Dubai?
WT- I’ve been splitting my time between London and Dubai over the last year. I’ve been working mostly with private clients. It’s been great in allowing me to gain an understanding of all areas of the fashion market, firstly from ready-to-wear, private client work, and now also for the high-street having recently designed my first collection for River Island, launching in the UK and Middle East this October.

You were in Eqypt last year, how did this inspire the collection?
WT-
It was amazing to visit Luxor and the Valley of the Kings. I’ve always been fascinated by Egyptology and the Egyptomania of the 1920’s, so it seemed liked a natural place to start designing from. At the temple of Karnak I photographed a giant granite scarab beetle, to the Ancient Eqpytian’s the scarab beetle represented new life and resurrection. It inspired me to use the scarab motif throughout the collection, and it’s featured on everything from the metal zip pullers to the tessellated fabric designs which were also inspired by graphic artist M. C. Escher.

What is your favourite piece from your River Island collection?
WT- I really love the Grandma Coat, it’s made in faux sheepskin and faux fur with contrast black knitted sleeves; and also the Flapper Dress, it’s dropped waist and is embellished with an art deco pattern in matt sequins and long beaded fringing at the hem. There are also lots of accessories in the range, I love the Beetle Boots they are made in a tessellated beetle laser cut fabric; and also the Scarab Clutch, a metal sphere shaped bag with a giant scarab beetle clasp and mini scarab beetles chain.
DianaMini lomography William Tempest and River Island   Interview
You seem to really enjoy travelling, does this inspire your collection?
WT-
I love travelling and I’m writing this in Thailand. I’m here to visit an elephant sanctuary where I’ll be helping look after the elephants and exploring some of the Thai jungle. Travel is a great way to inspire creativity, whilst in Bangkok I’ll take a look around the markets and be on the look out for interesting textiles and crafts, and I’ll have my Diana Mini camera handy in case anything takes my fancy. I like taking a break from everything I know once in a while.

WilliamTempest Instagram William Tempest and River Island   Interview

This image is from William Tempest’s Instagram

Is it true you make a cameo appearance in the fashion film to promote your River Island range?
WT-
Yes we made a film with the director Ryan Hope and I have a cameo in it at the end. You really only see me from behind, but I do think I look quite dashing in my dress shirt and braces. Ryan is an amazing director and came up with some really quirky and creative ideas for the film. It’s great to hand your work over to someone to see how they interpret it. The collection was loosely inspired by F. Scott Fitzgerald’s ‘The Great Gatsby’, and my character in the film is in many ways similar to the great Jay Gatsby himself.

Whats next for you, any more collaborations?
WT-
There’s always something next in the pipeline. I’m working on a new project at the moment, and I’ll hopefully also be collaborating with a luxury hotel brand soon as well.

The film will premiere at London Fashion Week on Friday September 14th and the River Island collection will be available in stores soon after.

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Louise Roe and the Jergens Beauty Launch – Moisturize!

Posted by Rebekah Roy on July 4th, 2012

20120702 214646 Louise Roe and the Jergens Beauty Launch   Moisturize!

I styled the models for a mini catwalk show for Jergens and the lovely Louise Roe was the host. I’m a huge fan of Louise, I met her a few years ago when I was styling William Tempest’s show in New York and she was hosting his dinner party. She’s just one of those girls that you can’t help but adore and she has a beautiful skin – perfect for a Jergens launch!

Working in beauty has similarities, but it’s very different than fashion as there just seems to be a slightly different attitude – it’s happy! In some ways beauty is clearer, more obvious and offers you solutions. Jergens had 8 different products at the launch including a delicious smelling Coco Butter and its original 100 year old cherry-almond scent. Each moisturizer offers a different solution from fragrence free to aloe – in fashion – finding the right garement is just not quite that obvious. Beauty is quite a happy world, all our models were similing away, and the guest were all quite friendly and happy – it might have been the cocktails – CocoButter, Daily Moisture – all inspired by the Jergen’s moisturizes!

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The lauch was held at Circus in Covent Gardens so there were some amazing circus acts including a girl playing with fire!

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