The six Pakistani designers selected for Fashion DNA: Pakistan 2016-17 programme debuted their capsule collections in a catwalk show at Fashion Scout on 18 February 2017.
I styled this show featuring six designers: Gulabo, JEEM, Munib Nawaz, The PinkTree Company, Sonya Battla and Zuria Dor. It was the first time all the designers were showing in the UK. It was really important for them to be involved in every aspect of the show. Of course you’d expect the designers to be involved as it’s their show, but it’s a new experience of how a show and show production work in the UK and at Fashion Scout, compared to a show at Fashion Pakistan Week. The designers were only here a week before the show and they were crazy busy with model castings, hair and make-up tests, shoe shopping and editing the collections. They also participated in a week-long immersion programme which included mentorship on market entry and PR, store visits and meetings with ethical fashion organisations. Their collections will also be showcased by Fashion Pakistan at Fashion Pakistan Week in Karachi on 23 February 2017.
Backstage at Fashion Scout
Below is a picture of my wonderful team. I’ve worked with some of them for almost 10 years – which is so hard to believe!