Styling Pakistan DNA Fashion Show

 

The six Pakistani designers selected for Fashion DNA: Pakistan 2016-17 programme debuted their capsule collections in a catwalk show at Fashion Scout on 18 February 2017.  

I styled this show featuring six designers: GulaboJEEMMunib NawazThe PinkTree CompanySonya Battla and Zuria Dor. It was the first time all the designers were showing in the UK. It was really important for them to be involved in every aspect of the show. Of course you’d expect the designers to be involved as it’s their show, but it’s a new experience of how a show and show production work in the UK and at Fashion Scout, compared to a show at Fashion Pakistan Week. The designers were only here a week before the show and they were crazy busy with model castings, hair and make-up tests, shoe shopping and editing the collections. They also participated in a week-long immersion programme which included mentorship on market entry and PR, store visits and meetings with ethical fashion organisations. Their collections will also be showcased by Fashion Pakistan at Fashion Pakistan Week in Karachi on 23 February 2017.

Backstage at Fashion Scout

IMG_6500

Below is a picture of my wonderful team. I’ve worked with some of them for almost 10 years – which is so hard to believe!

IMG_6513

Related Posts

  • Casting Day London Fashion WeekCasting Day London Fashion Week It's always about the model - no matter how amazing the clothes are and having the most talented glam squad if you don't have the right model for the show (or the shoot) you're in […]
  •  Ethical Fashion Sometimes just looks like Fashion! Ethical Fashion Sometimes just looks like Fashion! I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create […]
  •  Victim at London Fashion Week S/S 09 Victim at London Fashion Week S/S 09 Mei-Hui Liu of VIctim always does an incredible show. She works with the same people that she has for years - she very loyal and her friends are very loyal to her.  Dejan Cekanovic […]
  • UK Designer Menswear ShootUK Designer Menswear Shoot There is so much exciting menswear in London that I'm quite inspired to do menswear shoots! I recently styled a menswear shoot that focused on colour, as not all menswear is black, […]

Leave a Reply

Your email address will not be published.