Casting Day London Fashion Week

It’s always about the model – no matter how amazing the clothes are and having the most talented glam squad if you don’t have the right model for the show (or the shoot) you’re in trouble. Fortunately at the we got to see over 300 . When you see that many girls you realise there is not just one idea of beauty. You might find a model that’s not right for your show but she’s the perfect girl for another show. There are ideals about beauty but really it’s subjective. I’m styling three shows this season, Ones to Watch, Fashion DNA & David Ferreira and each designer has their own unique point of view of what type of model they’re looking for. This season we need more , in two of the shows we have menswear and we want a model for every look. For my three shows we need about 70 ! I’ve been told that there are quite a few shows that have menswear this season.

We also had a few models at the casting this season which we hadn’t had in previous seasons – so lots of positive changes this season. Above is model Sonny Turner @milkmanagement who we just featured in the new issue of Disorder Magazine. We also noted that many of the models seemed more petite this seasons, not sure if this is over all or  just a random observation. Lots of size 5 shoes…

Every season it’s such a good opportunity to see lots of models and so many of the new girls coming through. They are as diverse as my designers, who are from Poland, Lagos, China and Pakistan. I like that London showcases designers from all over the world and that they all want to show here! London is special!
                   ONES TO WATCH; KRASIMIRA STOYNEVA, JOANNA BERLING, RU, ORANGE CULTURE


Related Posts

  • Casting, casting, castingCasting, casting, casting I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without […]
  • Casting Men!Casting Men! Today we were casting men for Paul Costelloe's show. We had lots of models attend the casting so we had some really good options. We had quite a few models who had their portfolio on […]
  •  Back Stage at London Fashion Week – Karen Brost S/S 09 Back Stage at London Fashion Week – Karen Brost S/S 09 Back stage is always bustling with excitement and Karen Brost's show was no exception. Rachel Wood of Benefit did the make -up and Yan Przemy from Toni and Guy did the hair. I've worked […]
  •  London Fashion Week – Model Casting London Fashion Week – Model Casting It's all about the girl! I'm sure you think that casting is easy, just chose any beautiful girl - job done. Well it’s one of those jobs that’s easy to do badly, and takes a […]

Leave a Reply

Your email address will not be published.