Celebrate your Blood campaign was created by London agency AMV BBDO, it’s part of Bodyform’s Red.fit campaign educating people about what menstruation is and how it affects our body. The video features women playing sports, being active, mountain climbing, hiking, soccer etc. We all get cuts and scraps, we bleed and we just continue. We finish the game and we’re not afraid of our own blood. It’s refreshing to see advertising that isn’t afraid to show blood when they’re trying to sell us products about menstruation. I find it funny how squeamish some men get when you talk about periods in detail and I’m very tried of adverting that shows us imagery of a blue liquid and how absorbent a sanitary pad is. It’s so refreshing to see advertising that make you feel good and empowered for being female.