Toni & Guy Mainstage presented its latest collections to hairdressers from around the world at Copperbox in London’s Olympic Park. It’s quite a festive event with about 6000 people who love hair and are all dressed up to the nines! The evening began with the Toni & Guy Awards, which recognises salons and individual hairdressers . Toni Mascolo, Christian Mascolo, James and Sacha Mascolo-Tarbuck introduced the new Breakthrough team, the Image Award winners and Entrepreneur of the Year. I was very excited to hear Academy Director – Bill Watson, Shanghai was one of the winners as we’ve worked on many fashion shows together.
Singer Ella Eyre (who also has amazing long curly locks) kicked off the evening with such hits as If I Go, Waiting All Night and Deeper. The epic catwalk show took place on a 50 meter catwalk. The show included looks from London Fashion Week including collections from Giles and Jean-Pierre Braganza.
And the winners were…
Perfect Company Owned Salon 2014 – Westfield White City; International Salon Business 2014 – Hide Saiga; Academy Director 2014 – Bill Watson & Frankie Chan, Toni&Guy Beijing; Salon Retailer 2014 – Toni&Guy Westfield White City; Product Expert 2014 – Be Vowles and Lauren Gaze; Image of the Year – Fabrizio Palmieri & Alessandro Galetti Toni&Guy Milan and Hide Saiga & Makoto Iwaya Toni&Guy Japan and Entrepreneur 2014 – Sarah Kealy Toni&Guy Solihull.