Hemyca AW14 at London Fashion Week – ‘Neoteric’

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I’ve known and since they first launched Hemyca in 2009. For it’s 9th season Hemyca has unveiled its most accomplished collection yet – they’ve taken their best elements and clearly defined their brand.  This they showed at the Canon Cinema and Presentation Space at Somerset House. Think , precise tailoring in , midnight blue and silver with an unexpected combinations of fabric. Lace, feather, leather and PVC + luxury tailoring creates a powerful silhouette – it doesn’t shout but it’s not understated either – it’s a  perfect combination. The film for the presentation, directed by Chris Butler, created a dark romantic  and mysterious mood. Shot in black and white there was a huge crow, a dark horse and women falling but with no fear, in all the darkness of the film there was a serenity which reflects Hemyca perfectly.

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