It’s interesting to see how retail is changing. All Saints has created a fully operational film unit with chief creative director, Wil Beedle. They’ve developed a film company focusing on music and fashion, and the videos are more interesting than your average fashion film or commercial – the films are still all about All Saints – about the life style – the brand DNA.
Their debut film New Music City is a documentary giving a good insight into Kings of Leon, filmed mostly in Southwest Festival in Texas and Nashville. Loved “Sun City” with a model enjoying the sun in an All Saints Ember Bikini and Walker Leather Biker Jacket and she’s kicked off her boots.