Euphorik is about luxury and classic cuts with a modern twist. Designer Alexander Leimback was inspired by the Gothic architecture of the Bath Abby and used monochrome prints for Spring Summer 14 collection. Euphorik uses beautiful fabrics: technical silk, cotton, cotton viscose and jersey silk mix. The label has a bit of a dark edge to it and this season it’s Alex’s use of print, crosses, stain glass imagery and religious figures that give the collection a rock ‘n’ roll feel. It’s perfect for musicians and it’s a good price point, a t-shirt retails for about £100, I’ve already put in an order for 2 and while I was at the press day another female editor put in her own person request. It’s one of those collection that the girls will want to wear too. I asked Alex if he was interested in doing a womenswear collection, maybe he the future – right now he’d just like to concentrate on the menswear.
Look book Images shot by Christopher Dadey