I went to Topman to check out Agi & Sam – The Owls collection. It’s a twenty piece sportswear inspired collection. While I was looking at the collection I met a lawyer who was shopping and trying on the yellow trousers. They were a bit small for him but he had a friend who he thought would love the collection as festival wear so he took a picture on his mobile and sent it to him. It’s interesting to think of the wide demographic your collection can reach when you do a diffusion line. I like that this diffusion line really looks like Agi & Sam and that it’s affordable: the shorts and shirts are £50 and the jackets are £140.
I styled this shoot for Vision magazine using Agi & Sam. It’s refreshing to see that their diffusion line for Topman doesn’t lose their signature style.