J Crew comes to the UK!

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When I think of I think of basics – good affordable basics but not fashion, so I was very surprised that I liked so many looks and that there were pieces that I wanted to wear! I loved the print on print, bold colours and that everything was styled with a "vintage" necklace. The shapes are classic but it’s the prints and the styling that gives them an aspirational "London Look". I grew up with my friends’ mums wearing but this doesn’t look anything like what I remember.  I think/thought of as a bit preppy/mummy – but this is preppy all grown up and a lot chicer!

The press launch and pop up shop were held at . J Crew is funding a scholarship (covering course fees and accommodations for a year) for an MA fashion student next year – students will design a cashmere piece in keeping with J. Crew’s aesthetic. Creative director will then choose the winner and the piece will  be to put into production and sold globally.

In November J Crew will be opening two separate shops – one for men and one for women, each with their own entrance at 168 Regent Street. Creative director Jenna Lyons’ emphasis is on quality and design lead items – which will help justify its high price points. They are positioning themselves with retailers like Reiss, Whistles, and Paul Smith. It is also expected that J Crew will be opening shops in Hong Kong and Beijing this autumn.

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The J Crew pop-up is open 24th and 25th May at The Stables, 4 Stable Street, King’s Cross

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