I didn’t think Fashion Night Out was going to be this much fun but it was such a wonderful celebration of fashion. It wasn’t one of those snobby events where no one really talks to one another. It was really all about the designer and the customer – people who just love fashion- so the whole event had a very festive genuine feel to it – where people were friendly and just chatted to one another while in the queue of their favourite shop. It’s just fun to see non industry people enjoying fashion. There were so many people on Bond street who’d dressed up for the event and were just out to enjoy shopping and festivities with their friends. It’s odd but so many people who work in fashion tend to forget about the customer, but this event was all about the customer and it couldn’t have been more fun.
This evening I was working with Corrie Nielsen at Daniel Bexfield‘s antique silver shop in the Burlington Arcade. We had so much fun as there was all sorts of things happening from a chocolate fountain to a table of exotic lizards and snakes, there was even a sad clown wandering about, and a marching band.
My assistant and interns with Corrie – sorry for the demon eyes – but it would explain some things…
With London Fashion Week coming up I even managed to do some casting while out and about.
Head Beadle, Mark Lord of the Burlington Arcade
Corrie’s in house team and me. We’re all in for a busy 7 days. Can’t wait for the show!
Jewellery designer Imogen Belfield.
Bond Street was closed and it was just full of people, the atmosphere was electric and most of the shops participated. There was everything from hot dogs sales to Missoni Ice Cream. It was just exciting to see so many shops celebrating Vogue’s Fashion Night Out. It was surprizing and disappointing to see a few shops that were either closed or open but not really participating in the event. It felt a bit sad and you couldn’t help but wonder why they chose not to be involved in such an important retail event.