I styled the models for a mini catwalk show for Jergens and the lovely Louise Roe was the host. I’m a huge fan of Louise, I met her a few years ago when I was styling William Tempest’s show in New York and she was hosting his dinner party. She’s just one of those girls that you can’t help but adore and she has a beautiful skin – perfect for a Jergens launch!
Working in beauty has similarities, but it’s very different than fashion as there just seems to be a slightly different attitude – it’s happy! In some ways beauty is clearer, more obvious and offers you solutions. Jergens had 8 different products at the launch including a delicious smelling Coco Butter and its original 100 year old cherry-almond scent. Each moisturizer offers a different solution from fragrence free to aloe – in fashion – finding the right garement is just not quite that obvious. Beauty is quite a happy world, all our models were similing away, and the guest were all quite friendly and happy – it might have been the cocktails – CocoButter, Daily Moisture – all inspired by the Jergen’s moisturizes!
The lauch was held at Circus in Covent Gardens so there were some amazing circus acts including a girl playing with fire!