When I heard that Jane Pratt was launching a new UK site called XOJane.co.uk I was quite excited. I’d alway been a huge fan of Jane Magazine. I loved their cover stories – they were the first ones to introduce the make-under and that always appealed to me. Jane magazine was launched in September 1997 ending in August 2007. In May 2011 Jane launched XOJane.com in the US and since then it’s grown rapidly to 800,000 unique monthly visitors and 4.5 million monthly page views plus it attracts over 47,000 British unique monthly visitors – so only makes sense that they launch a unique site for the UK.
It was a wonderful, fun and unpretentious launch party with lots of girls in cute dresses. I even had my handwriting analysed, you could also have a temporary tattoo plus there was an assortment of gin cocktails.
Fashion and Beauty Editor Phoebe Frangoul and Jane Pratt
On the right Rosie Wolfenden 1/2 of Tatty Devine – who designed the XO Jane necklaces!