52 Greek Street – The Shop With No Name…

 This is a great clothes shop in the heart of Soho – it’s packed with a lot of clothes, but the edit is so clear (and cool!) – it’s great to see a shop with such clear branding, because a lot of shops try to cater to a variety of customers and end up watering down their branding so much that they’re hard to relate to.

I gave them a call (02072874118) to clarify the name of the shop, and they confirmed that they don’t have a name…! I guess clear branding is about being unique, and no having a name is certainly unique.

Related Posts

  • Just Me And Piz Buin – It’s Vacation Time!Just Me And Piz Buin – It’s Vacation Time! This week is a rare and wonderful time for me.  I'm actually taking a little time off. I say rare because I don't remember the last time I went away somewhere and didn't have a packed […]
  •  Mrs Marengo’s Mrs Marengo’s If you need a little break from all your Christmas shopping, London is full of wonderful cafes. 53 Lexington Street, Soho, London W1F 9AN
  • Eco Fashion in the UKEco Fashion in the UK This exhibition is going on a short tour in the UK and it's worth going to see. You'll think about so much more the next time you do your laundry. It's just important to know that as a […]
  • More Cool People at London Fashion WeekMore Cool People at London Fashion Week One of the best things about attending fashion week is seeing all the people. It's great because you run into people that you haven't seen for ages, but most of all you just get to see […]