I was invited to an eBay Fashion Outlet event hosted by their Creative Director, Andrea Linett. Before heading up eBay Fashion she co-founded Lucky magazine in the US, so she knows all about shopping!. We take shopping magazines for granted but Lucky magazine was one of the first magazines to really focus on shopping.
I got a copy of the eBay Fashion Outlet lookbook, which features bloggers as it’s about real people and real style. The look and feel is about having fun, being happy, eclectic and having individual style.
…and you can’t help but notice all recent print ads! The eBay Fashion Outlet is well on it’s way to be coming a destination shop. eBay has always been know for all of it’s auctions and I know a lot of people who search for clothes on eBay but they’re redefining the brand by adding an online retail shop – they certainly do have an enormous customer base to draw on – is there anyone you know who hasn’t used eBay?
The event took place at the W Hotel in Leicester Square, in the ‘Wow’ room. It was merchandised like a boutique, with vintage jewellery, shoes, accessories and rails of dresses, leather jackets and some faux fur coats – all on trend. You’d recognise all the brand names, like Office shoes, Jigsaw, House of Frazer, Fly 53 plus many more!
Loved the Dell laptops!