The Ones to Watch – Vauxhall Fashion Scout

Alice Lee                                              Malene Oddershede Bach

I’m quite excited about styling Vauxhall Fashion Scouts’ Ones to Watch show during London Fashion Week. This season the designers are Alice Lee, Malene Oddershede Bach, Phoebe English and Shao Yen. The Ones To Watch is usually the designers’ first catwalk show so it’s a lot of pressure. Every season is, but at the beginning designers want to make the most of every opportunity.

The Ones to Watch has been a great launch pad for many designers. In September 2009 both Ada Zanditon and Hermione de Paula were in the Ones to Watch. The following season Hermione won Vauxhall Fashion Scout’s Merit Award and Ada is presently showing a film on the digital schedule at London Fashion Week.


Phoebe English                                                 Shao Yen

There is so much for a new designer to think about but Vauxhall Fashion Scout takes a huge amount of pressure off a new designer. You don’t have to think about production or finding a space to show. You don’t have to worry about PR and making sure people will attend the show. The designers are also given a hair and make up team and this season Lan Nguyen is the head make up artist  and Tim Furssedunn (Creative Director at Toni and Guy) is doing the hair. It’s really important for a new designer to be able to just focus on their collection. It does seem like this should be the norm but most designers end up having to multitask, working on every aspect of their business while also having to design great clothing.

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