An Interview with Alice Stone of Lily and Lionel


I’ve known since she first launched Lily and Lionel. Alice has just returned from LA after a very successful trip. We caught up over Pinkberry frozen yogurt at Selfridges.

Since you set up in 2008 what’s been your biggest challenge?
AS -Establishing the business on my own. In one day I could go from answering a press enquiry, to sorting out production and placing orders. As the business has grown so has the Lily and Lionel team. This gives me more time to focus on my favorite part- designing.

What is you most popular print?
AS- It has to be our iconic ‘Cruz’ orange and electric blue ikat printed scarf (see image attached). The statement colours are perfect for the season ahead, and the bold design allows you do dress up the most simple of outfits. Supermodel Edie Campbell was recently seen in the blue and cream colour way at the Goodwood Races.

What collaborations have you been doing?
AS- We’re in incredibly exciting talks with a super talented photographer … I can not give too much away but, all will be revealed soon!

You started on online, and now have quite a few stockist world wide. Do you think having an online presence help you with sales?
AS- 100%, having an e-commerce store has been monumental in growing the brand. It is so important with the rise of bloggers, e-zines and social networking to have an online presence.

What other products will you be adding to your collection?
AS- We’re launching a new capsule collection of luxury leather handbags. There are a great selection of totes which have a fantastic Lily and Lionel twist!

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