I’ve known Fashion Editor Rivkie Baum for a few years and was quite excited to hear that she recently launched her own plus size magazine, SLiNK. It’s an online monthly about fashion and lifestyle aimed at women size 14+. I was able to have a quick chat with Rivkie about SLiNK magazine.
What inspired you to start SLiNK magazine?
Working in plus size retail and reading the international plus size publications that I felt lacked aspirational qualities of the glossies and wondering why there was a whole market that the industry was ignoring. The more I read about plus size being the biggest growth market in retail the more I felt that a publication that had a lifestyle and glossy quality would work!
What type of response have you have from PRs and advertisers?
Response from Advertisers and PRs has been incredibly positive. I think when I first started it pre media kit it was really hard for people to understand our vision as plus size has never been tackled really in a glossy, lifestyle and fashion way but once people saw that we had an amazingly strong and talented team everyone wanted to be on board which is great.
Has it been difficult to fine plus size models? Are there many agencies?
Plus size models haven’t been too difficult. There are a few great agencies, we’ve worked with Hughes, Milk Management and 12+ but quite a lot of agencies have been in touch. I think there are probably a lot more agencies for plus sizes than we realise. Although its a finer line between commercial and editorial as plus sizes are limited when it comes to glossy editorial.
What is your favourite plus size label?
My favourite plus size labels are Yoek for everyday tunics and amazing quality leather. I’ve ended up with really fun pieces from them that I live in. I also love Persona and Marina Rinaldi (part of the MaxMara group) as I like the quality and style. High street wise I’m a huge Simply Be and Evans fan for affordable, on trend pieces.