H&M is launching an ethical collection called ‘The Conscious Collection‘ for spring.
Eco-fashion is more than a trend. In the UK events like Esthetica have changed peoples views on what ethical fashion looks like. It’s designers like Noir, Ada Zandition and Junky Styling who have pushed the boundries of ethical clothing and understood the importance of design.
It’s no wonder the high street is following this trend, and it’s a good thing. H&M is using organic cottons, Tencel® and recycled polyester in their spring collection, launching in April. They are doing womens, mens and childrens wear with prices starting at £9.99. The collection is simple and easy to wear, and in some way it’s what we imagine ethical fashion to look like, but on a hot summers day it might be just what you want: something easy and romantic.
Nicola Woods of Beautiful Soul – I think that ‘the Conscious Collection’ will raise awareness to the masses that ethical fashion is no longer a trend, it is the only way forward. In the long term this will drive sales for sustainable fabrics, which ultimately will encourage prices to compete with non sustainable fabrics. This will allow the next generation of designers to source fabrics without restrictions of minimum orders and expensive price tags and the process of designing ethically will become much easier.