FBC board member and Editor of Vogue.co.uk Dolly Jones talks with model Laura Bailey at Fashion Business Club. The discussion focused on Laura’s career as a model, a mother and her eco work. Laura’s been the face of Jaeger, done campaigns for Ray-Ban, L’Oreal, Temperley, Jaguar and Marks & Spencer and this year she’s been designing for the accessory brand Made. Laura is also a freelance journalist – she’s written for Vogue, Harpers Bazaar, Glamour, GQ, The Daily Telegraph, The Sunday Times Style and she also write regularly for Vogue.co.uk’s The Green Style Blog and Laura Baily’s Blog.
Without intending to, Laura has become the voice (and face) of ethical fashion. On a dare Bailey climbed Kilimanjaro mountain in aid of the charity Kids Company, and she’s been a Barnardo’s ambassador for over six years. She’s traveled to Kenya and Nepal as an ambassador for The Fairtrade Foundation. Laura’s done so many extraordinary things and yet she’s very down to earth – the girl next door. She makes you realize that sustainability isn’t just something that the middle class or the rich can buy into but it’s everyone’s responsibility and everyone can contribute. We can purchase our clothes in charity shops, we can recycle, we can buy clothes that last several generations, we can use eco taxis and we can ride our bike. We can all make small significant changes.
One of the most important topics of the discussion was the importance of design. This London Fashion Week there were many ethical designers showing on the catwalk including the Sustainable Fashion Show, which is part of Prince Charles’s START initiative, and there were other presentations as well. Sustainability automatically gives a product a great story and a story helps sell products. The one issue that both Dolly and Laura talked about was the importance of design. People will not buy fashion solely because it’s sustainable or eco friendly, they will buy it because of the design and because it’s eco friendly.