– Denim Bar for Men!

Buying jeans is never as simple as it sounds and few retailers have addressed how difficult it has become for men to find the right pair of jeans – skinny, slim, straight, relaxed and boot cut or the various denim treatments including black coated, vintage wash, raw, organic, crinkle wash or selvedge – what’s a man to chose?. is trying to simplify it all.

The pop-up denim shop and bar is designed by Mark Lawson-Bell, (the creative mind behind Conduit Street’s Sketch) and invites shoppers to enjoy martinis and browse through the SS10 denim collections from the My Wardrobe site.

Sarah Curran, Founder and CEO comments, “By launching the Denim Bar, we want to rejuvenate online shopping for jeans. From browsing by designer, understanding skinny, straight and selvedge denim, we want to create a whole new experience.”

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