Buying jeans is never as simple as it sounds and few retailers have addressed how difficult it has become for men to find the right pair of jeans – skinny, slim, straight, relaxed and boot cut or the various denim treatments including black coated, vintage wash, raw, organic, crinkle wash or selvedge – what’s a man to chose?. My-Wardrobe.com is trying to simplify it all.
The pop-up denim shop and bar is designed by Mark Lawson-Bell, (the creative mind behind Conduit Street’s Sketch) and invites shoppers to enjoy martinis and browse through the SS10 menswear denim collections from the My Wardrobe site.
Sarah Curran, my-wardrobe.com Founder and CEO comments, “By launching the my-wardrobe.com Denim Bar, we want to rejuvenate online shopping for jeans. From browsing by designer, understanding skinny, straight and selvedge denim, we want to create a whole new experience.”