Ice cream has always been my weakness and one of the things that every tourist should experience is the "99" – a Cadbury Flake bar in a soft ice cream cone.
In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for ice cream cones. No one is really sure why it’s called the "99" as it was never 99p or 99mm long. Some people say it was because King of Italy had an elite guard of 99 soldiers and 99 came to mean special or first class.
I took this photo near the Tate Modern and lots of people were eating "99’s"!