What really drives fashion week, apart from the collections on the runway are the celebrities that attend the shows. Which celebrities will grace the front row this season I wonder. I predict Alexa Chung will feature heavily at the international shows. Rumour has it style icon Olivia Palermo will be in London (again) and I predict Cheryl Cole will make her debut appearance at London Fashion Week. In the past year she’s supported a fair few up and coming UK designers and who can forget her in that David Koma dress on X Factor.
Among all the stars, editors, and socialites sitting front row at fashion week, it’s a pint-sized girl in glasses and a quirky hat who I predict will steal the headlines. Thirteen year old blogger Tavi Gevinson made it to the front row of the Chanel Couture show last week, pulling funny faces with Alexa Chung no less. She has her own column in Pop magazine, the sisters behind the Rodarte label, Kate and Laura Mulleavy, have taken her on as their muse. She’s also landed several magazine covers already.
I used to really like her, her blog is sweet and I love that she’s young and fearless when it comes to fashion. But Tavi Gevinson has become the new darling of the fashion industry, a bit like an ‘it bag’ it all just seems a bit wrong, she’s sitting front row with highly powerful fashion editors sitting somewhere behind her. Even Grazia tweeted that they were watching the Dior show through Tavi Gevinsons massive bow hat. The fashion world has gone out of it’s way to court Tavi but what has she got to aspire to now?
And more importantly what happens next? It is tempting to think that Tavi will be a short-lived sensation, the product of a culture gone Internet-crazy, in which bloggers are getting book deals, clothing lines and more column inches than Britney Spears. Designer Christopher Kane told British Vogue, "No one who wants to read a serious review of a show is going to look at what a 14-year-old thinks." But tell that to the thousands of unique visits that follow Style Rookie each month!
Tavi was a darling because she was on the outside but now that she’s been handed the fashion world on a silver platter, she is looking less and less like the kid everybody fell in love with. But to be fair I’m excited to see what she’s going to wear come Fashion Week and I hope she leaves the huge headgear at home because I pity those who have to sit behind her.