Gant Flagship store launch on Regent Street

has opened its first UK flagship store in London on Regent Street and last night they celebrated the store opening. The menswear mainline collection is on the ground floor and on first floor there is women, children and home. is quite a preppy brand but it doesn’t feel quite feel American Preppy – it has more of a European feel of preppy. It seems to take it’s influences from fashion trends rather than traditional American university looks…All the staff were wearing gingham – a nod to Christopher Kane.

I do like the visual merchandising and all the little stories that can be found in the different rooms.

Ice cream, endless pink made with jam and a fabulous DJ make a great launch party!

Lucy Wood of Look Magazine and her assistant, Gant’s Declan Long, Julia Neel from Vogue.com, from GQ and of Handbag.com.

Related Posts

  • St Martin’s Lane Hotel Summer PartySt Martin’s Lane Hotel Summer Party St Martin's Lane Hotel had it's summer party last night. In London it's important to celebrate summer as it may only last a moment. It's been a week of summer parties and this one had […]
  • Gant & Michael BastianGant & Michael Bastian Gant has recently been making some major changes and one of their biggest and most exciting changes has been the hire of designer Michael Bastian. If you know anything about sportswear […]
  • Fashion Week Food!Fashion Week Food! During London Fashion Week I always seem to be snacking and there is always an abundance of things to eat but after a week of cupcakes and cocktails I'm looking forward to a proper meal […]
  • The MartiniThe Martini I like a girly cocktail - the kind where you don't really notice the alcohol, so it does seem very Mad Men to try a proper martini. This was a gin martini with vermouth and instead of […]