Casting, casting, casting

I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.

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2 comments on “Casting, casting, casting

  1. anthea
    February 5, 2010 at 3:03

    So true! Don’t forget the stylists and editors who put it all together!

  2. moi je joue.
    February 5, 2010 at 23:23

    i can see that.
    yearss ago, when i was first getting interested in fashion, if i didn’t like the girl, i didn’t pay attention to the clothes.

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