
I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.


Related Posts
Today we were casting men for Paul Costelloe's show. We had lots of models attend the casting so we had some really good options. We had quite a...
I've spent the past couple of days looking at models. It's so hard to find the perfect model - it's all about casting and the right model is 80%...
I first met Cara Delevingne when she came to a casting at Vauxhall Fashion Scout. She was super cute and very friendly. I was styling for Jeff...
There was quite a bit of commotion on Carnaby Street (and in TopShop earlier that day) as Kimora Lee Simmons was doing some filmng in Central...
Every London Fashion Week about 300 models flock to the Fashion Scout Casting. It's quite an amazing site. The Ones to Watch designers...
This evening was the Elite Model Look - London Fashion Show. It was quite a fun show to style as all the models are very new - it's their first...
I was at Elite Models in London today for a meeting and saw this very cool height chart - I never thought a model agency would have a custom...
FHM recently announced it's top 100 sexist women for 2011. Their readers included male model Andrej Pejic as the 98th entry! Andrej is beautiful...
[vimeo 21604065] Iron is a song by Woodkid (Yoann Lemoine), who also directed the video, and he performs in the video as well. Love Agyness and...
While casting at London Fashion Week I met AzMarie. I was casting for girls with long hair so I couldn't cast AzMarie but I thought she was so...





2 responses so far ↓
1 anthea // Feb 5, 2010 at 3:03
So true! Don’t forget the stylists and editors who put it all together!
2 moi je joue. // Feb 5, 2010 at 23:23
i can see that.
yearss ago, when i was first getting interested in fashion, if i didn’t like the girl, i didn’t pay attention to the clothes.