I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.
Booking A Model I've spent the past couple of days looking at models. It's so hard to find the perfect model - it's all about casting and the right model is 80% of the work.
Summer is slow so […]
Today we were casting men for Paul Costelloe's show. We had lots of models attend the casting so we had some really good options. We had quite a few models who had their portfolio on […]
Girl Crush – Cara Delevingne I first met Cara Delevingne when she came to a casting at Vauxhall Fashion Scout. She was super cute and very friendly. I was styling for Jeff Garner of Prophetik and we were casting for […]
Advertorials & Models I love the buying and selling of clothes and I really want people to enjoy what they are wearing. Advertising is quite interesting as you might have a very specific brief to work to, or […]