Casting, casting, casting
I once worked with an editor who said if you can cast the right model 80% of your work is done. This is so true. So many people underestimate what the model can do for the brand, without the right girl – it’s just clothes on a rail.
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So true! Don’t forget the stylists and editors who put it all together!
i can see that.
yearss ago, when i was first getting interested in fashion, if i didn’t like the girl, i didn’t pay attention to the clothes.