I was part of a panel at the Drapers Fashion Summit – The Power of the Style Press, with Colin McDowell, Founder & Creative Director of Fashion Fringe, Leon Bailey-Green, online marketing specialist, Courtney Blackman, fashion PR and Lucy Wood of Look magazine and Loretta Roberts (who organizes the Summit) was chairing the panel.
It’s always interesting when people start talking about print versus online media. Somehow people think one will rule out the other. It’s the same fear that retailers and manufactures first had ten years ago about selling online. There were afraid it would ruin their brick and mortar shops, not enhance it. They didn’t realize they could becoming something we take for granted today – multi-channel retailers. The same goes for online magazines. Most print magazines have an online component that attracts a different readership and allows their advertisers a package deal of print and online. As a fashion stylist both print work and online work are very important to me work-wise, and of course as a stylist who blogs I love online media. I can’t imagine one without the other!