I’m a Cadbury fan and as a stylist I like a good collaboration. It’s difficult for designers to find the right collaboration, you want have your dresses on the right celebrities and in the right magazines. Giles Deacon debuted in 2004 and he’s become a British icon. He’s collaborated with Mulberry Handbags in 2007 and New Look from 2008 to the present. When I heard that Giles recently designed a dress for the Cadbury Caramel Bunny – Nibbles – I wasn’t surprised, just delighted. Two British brands, it just makes sense.
I think it’s savvy of Cadbury to collaborate with British brands – Cadbury itself is iconic. George Cadbury was the third son of Quaker John Cadbury, who founded Cadbury in 1824!