Entries from October 2009
Posted by Rebekah Roy on October 31st, 2009
Cheryl Cole wore a dress by designer David Koma on the The X Factor rock ‘n’ roll themed show this Halloween. The piece was from David Koma’s first collection. Vauxhall Fashion Scout picked him as their Merit Award winner, and so just this September David Koma showed his second collection (Spring/Summer 2010) at Vauxhall Fashion Scout during London Fashion Week.
David graduated in March 2009 with distinction in MA Fashion from Central Saint Martins. His graduate collection won Harrods’ Design Award.
You can purchase David Koma’s dresses online at Browns.
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Tags: Cheryl Cole, David Koma, Vauxhall Fashion Scout
Posted by Rachel Wood on October 30th, 2009
I’ve always been a little sceptical about eye creams. I find they promise you all the hope in the world -" no more puffiness, wrinkles be gone & say good bye to dark circles" but only leave you disappointed. You just get left with a bathroom full of half used jars and tubes of product you’ll never use again. I’ve tried so many over the years.
Some gave an ok pay off before I was able to add concealer on top to mask unwanted eye bags but it was only a short term solution. I wanted to find if there really are any miracle type products that can help. I made it my mission to find a good eye cream or gel and I couldn’t believe it-I found two.
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The first was Rodial Glamtox Eye Light. I first was introduced to this product when Rodial kindly gave me some skin care to use backstage at Jasper Garvida’s show at On/Off, It’s very light weight and worked great under the models makeup. This product is perfect if you tend to get bags. I find its better to use a light weight gel than heavy creams on a puffy area. Best of all, it helped keep dark circles at bay. After a few weeks of using it I noticed a HUGE difference. If a product can help dark circles during London Fashion week – I’m sold!!
The second product is Dr. Kadir- Exclusive Organic Eye Cream. This is a super product if you’re worrying about fine lines and amazing if your skin is on the dryer side. I tend to use this product at night- pat gently around the eye area. I have found after a few week of using this cream the fine lines around my eye area look smoother and the skin does look plumper and feels amazing. Supposedly Madonna’s a big fan of Dr Kadir’s products.
The only downside to these two choices is that they are a little bit more on the pricey side but these products are worth the splurge!
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Tags: Jasper Garvida, Rachel Wood
Posted by Rebekah Roy on October 29th, 2009

If you don’t know where to start and you need to learn something about Fashion PR The Pocket Guide To Fashion PR by Sophie Sheikh is a good place to begin.
I meet so many young designers that realize they need a fashion PR but just don’t know where to start or understand what a PR really does. I’d suggest reading Sophie’s book: it’s very basic, which actually is a good thing. It’s already on the reading list for The London College Of Fashion, Birmingham City University and The London Metropolitan Business School. Before hiring your first PR it’s important to know what a PR really does and to clarify your expectations. The goal of many PRs is to create brand awareness, which in turn helps create sales. Sometimes it seems impossible to get any press without having a stockist and impossible to get a stockist without having some kind of press. As a stylist I see so many bad look books, everything from cheap paper, to bad photography to using your friend as a model who really doesn’t look very comfortable in front of the camera…it’s not easy and no one said it would be. With a good model, beautiful photography and styling you can make a mediocre product look desirable. Don’t under estimate the importance of good photos!
Visit several PRs before deciding what’s best for you. PR seems like one of those business that’s difficult to quantify so it’s important to have a plan and get monthly updates.
You can purchase the book on Amazon.
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Tags: book reviews, Fashion PR
Posted by Rebekah Roy on October 28th, 2009
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Tags: Pop up Shop
Posted by Rebekah Roy on October 28th, 2009

Boots Nº7 Creative Director and Make-Up Artist Lisa Eldridge was hosting the press day at the fashionable St Martin’s Lane Hotel. For Spring 2010 it’s all about minerals and gemstone inspired colours and natural radiance. In the meantime during the winter months it’s important to pay attention to skincare! Personally I’m obsessed with skincare and a bit negligent on the makeup side of things – but after the press day I’m having a re-think about how can we use makeup to get the most out of an outfit.
Makeup is a simple way to change an outfit – think of it like an accessory, like changing your shoes from day to evening – flats to heels. You might spend quite a bit of money on a dress and it’s important to get the most wear out of your wardrobe. It’s important to think of the whole look. You already know how to dress a look up or down – but to get more out of your outfit think lipstick – something as simple as a more daring lip colour can completely transform your look!

Lisa Eldridge’s top 3 favourite picks:
No7 Nude Lip Pencil
No7 Stay Perfect Shadow Palette in Cappuccino
No7 Extravagant Lashes Mascara (I’m dying to try this, I have a great weakness for mascara!)
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Tags: beauty, Boots Nº7